Google Advertising is a great way to promote your business and provide advertisements to target markets. Your ad will only be shown to those searching the internet for your products or services. You can choose to place your ads locally, nationally or globally, depending on your target audience and how many people you would like to reach. The best part is, you only pay when someone engages with your ad, by either visiting your website or calling your business.
Types of Google Ads
There are four different types of Google ads. We recommend becoming familiar with each of them before deciding which one you want to use. Ideally, you want the ad to reach the most relevant people and potential customers.
Search Ads:
Search ads appear next to search results on Google. For example, if your business is in pet grooming and a user searches for a local dog groomer, your ad will show up at the top of their search results.
Display Ads:
Display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is roaming the internet.
- Text – Like an ad on Google Search, display ads include a headline, two lines of text, and a URL.
- Gmail – Show custom ads in Gmail so people can save, forward, and expand your ad in their inbox.
- Banner – With images or rich media, these ads let you include customized layouts, interactive elements, animations, and more.
- App – Create a campaign for specific mobile app categories or track the performance of the in-app ads you’re already running.
Video Ads:
Once you create a video, you just need to set up a YouTube account and upload it. Then you can use Google Ads to start your campaign on YouTube. Your video will appear before or next to related videos or in search results.
App Ads:
These ads allow you to promote your app for Android or iOS users. Your ad could reach over a billion people across Google’s network, including Google Search, Google Play, YouTube, and thousands of other mobile sites and apps.
What Determines Your Ad Placement
Potential customers search for keywords related to your business. Included in your budget, you have to choose the words relevant to your business and “bid” on them. You must bid on these words because other companies may use the same keywords for customers to find their business as well. Therefore, you will be competing with other businesses and companies for the top placements in search results. However, your bid is not the sole factor in the placement of your ad. Other factors are as follows:
- Your ad formatting (text, banner, etc.)
- The likelihood of your ad getting clicked
- The optimization of your landing page
- The relevancy of your ad
Note: Top paying ads do not necessarily ensure that your ad will be placed highest in the results, other factors like those listed above tie into the algorithm too! Only ads that have an overall sufficient rank are eligible to appear in search results at all.
Analytics: See How Your Ads are Doing
Anyone who places an ad with Google can track their ad’s productivity and engagement with Google Analytics. Once your ads are running, you can get reports to see how they are performing and adjustment them at any time.
For more information on which ads could benefit your business the most, or how to get started with advertising with Google, please call 1-855-776-4123 or fill out the contact form.