Search Engine Marketing (SEM) is the process of using paid advertising to drive traffic to your website from popular Search Engines, using advertising platform tools such as Google AdWords or the Microsoft Bing Ad Network. When utilized correctly, Search Engine Marketing can be an effective channel to find new customers and market your business. In fact, SEM has emerged as one of the more popular methods to grow your business in today’s highly-competitive marketplace. The reason is simple. Online advertising is one of the few marketing channels that allow advertisers to provide measurable results to their clients. With millions of organizations competing for the same prospects and customers, it’s never been more crucial to embrace new technologies, advertise online and use proven strategies to promote your products or services.
Search Engine Marketing targets potential customers who go online to search for the products or services they need. Our goal is to identify your audience and develop a highly targeted campaign optimized to reduce your overall cost and maximize engagement. By constantly monitoring your performance and making calculated adjustments, we ensure only the most qualified prospects see your ads.
Our staff can create and distribute a variety of ad formats such as text, display (images or banner ads) or interactive video across a number of popular Search Networks including but not limited to Google, BING, AOL & Yahoo! Digital Drive is certified in Google AdWords and is a Certified Google Partner.
In addition to creating and maintaining your company’s search engine marketing strategy, our team develops content that encourages visitors to engage with your website, compelling them to take the desired action.
Some of your Search Engine Marketing goals might include:
- Driving more traffic to a website or specific webpage
- Increasing the amount of conversions (product purchases, downloading and viewing a brochure, watching a video, signing up for a newsletter etc.)
- Encouraging people to call your business
- Bringing traffic to your location or storefront.
In most cases, the results of your campaign’s objective are integrated with your internal marketing program(s) including, but not limited to, CRM applications or email marketing automation software to help maximize ROI by implementing lead-nurturing strategies.
Search Engine Marketing enables businesses to put their ads in front of the right audience at the right time. These are people who are motivated, actively searching and ready to proceed to the next step. In short, it is an efficient and powerful tool to grow your business’ online presence.