For 2008, businesses should resolve to do better. The Public Relations and Marketing Group has the tools to help you reach your goals.

1. Make More Money-Do you want to make more money? Sure, we all do. A comprehensive marketing plan is the most effective way to increase sales. For most business owners, the day-to-day duties of running a business keep them from focusing on marketing, or worse, they may feel that the costs of marketing and advertising are out of reach. However, marketing and advertising can be affordable and effective with careful planning. Is this the year you give your website an overhaul and make search engine optimization a priority? Do you announce big sales with television commercials? PRMG can help you design a marketing plan for a more profitable 2008.
2. Get New Clients-Networking is one way to meet referral sources and potential clients, but it can be time consuming and is hit-or-miss. Try sending a monthly e-newsletter to people you’ve met at meetings or people in related industries. It’s inexpensive and with the right design, it will set you apart from the competition. You can offer helpful hints about your industry and current trends. PRMG can craft cutting edge E-newsletters, sales slicks or promotional giveaways to help you turn leads into clients.
3. Keep Your Current Clients Happy-Keeping in regular contact with all your clients can be tough. Some clients demand more of your time than others. Some are low maintenance. Some get lost in the shuffle. Give your clients another reason to rely on you by sending them a newsletter that highlights trends or comments on news reports in your industry. For the personal touch, send an email to a client with a link to an article you think would be interesting to them. Even if you don’t have an active project with the client, it shows that you value their business and haven’t forgotten them. It’s cheaper than a cookie basket and easier on the waistline too.
4. Get Name Recognition-It never hurts to be active in your community and letting people know what you’re doing may increase business too. Every business has something to offer the community. You may sponsor a little league team, a school career day or blood drive. Employees may raise money for a charity. A press release or photograph sent to a local paper could turn into a story, which could lead to more customers. A car wash to benefit needy children could attract news crews from a television station. Chances are you’re already doing something in your community. A press release is a simple way to get your business into the paper for doing something good. PRMG can help you write a press release, media advisory, take photos and videos of your events, as well as contact the media on your behalf.

At the PRMG, our goal is your success.