Promote Your Business with Google Ads

Google Advertising is a great way to promote your business and provide advertisements to target markets. Your ad will only be shown to those searching the internet for your products or services. You can choose to place your ads locally, nationally or globally, depending on your target audience and how many people you would like to reach. The best part is, you only pay when someone engages with your ad, by either visiting your website or calling your business.

Types of Google Ads
There are four different types of Google ads. We recommend becoming familiar with each of them before deciding which one you want to use. Ideally, you want the ad to reach the most relevant people and potential customers.

Search Ads:
Search ads appear next to search results on Google. For example, if your business is in pet grooming and a user searches for a local dog groomer, your ad will show up at the top of their search results.

Display Ads:
Display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is roaming the internet.

  • Text – Like an ad on Google Search, display ads include a headline, two lines of text, and a URL.
  • Gmail – Show custom ads in Gmail so people can save, forward, and expand your ad in their inbox.
  • Banner – With images or rich media, these ads let you include customized layouts, interactive elements, animations, and more.
  • App – Create a campaign for specific mobile app categories or track the performance of the in-app ads you’re already running.

Video Ads:
Once you create a video, you just need to set up a YouTube account and upload it. Then you can use Google Ads to start your campaign on YouTube. Your video will appear before or next to related videos or in search results.

App Ads:
These ads allow you to promote your app for Android or iOS users. Your ad could reach over a billion people across Google’s network, including Google Search, Google Play, YouTube, and thousands of other mobile sites and apps.

What Determines Your Ad Placement
Potential customers search for keywords related to your business. Included in your budget, you have to choose the words relevant to your business and “bid” on them. You must bid on these words because other companies may use the same keywords for customers to find their business as well. Therefore, you will be competing with other businesses and companies for the top placements in search results. However, your bid is not the sole factor in the placement of your ad. Other factors are as follows:

  1. Your ad formatting (text, banner, etc.)
  2. The likelihood of your ad getting clicked
  3. The optimization of your landing page
  4. The relevancy of your ad

Note: Top paying ads do not necessarily ensure that your ad will be placed highest in the results, other factors like those listed above tie into the algorithm too! Only ads that have an overall sufficient rank are eligible to appear in search results at all.

Analytics: See How Your Ads are Doing
Anyone who places an ad with Google can track their ad’s productivity and engagement with Google Analytics. Once your ads are running, you can get reports to see how they are performing and adjustment them at any time.

For more information on which ads could benefit your business the most, or how to get started with advertising with Google, please call 1-855-776-4123 or fill out the contact form.

Advertising on Amazon

In a recent news article, The Wall Street Journal declared Amazon as a new “Advertising Giant.” Just behind Google and Facebook, Amazon ranks third in the U.S. digital ad market. The company has continued to extend their business into an even larger variety of industries, and their ad business continues to grow as well. Amazon’s ad sales are expected to wildly increase in the next five years, about a $28.4 billion jump in revenue, according to a survey by Cowen & Co.

 

The Types of Ads You Can Find with Amazon

Ads on Amazon.com
Headline Search Ads – 18 percent of media buyers purchase headline search ads (also known as sponsored brands) which appear above Amazon.com search results and allow advertisers to promote multiple products. These can appear alongside or below search results, on product detail or customer review pages, as well as in Amazon-generated marketing emails.

Sponsored Product Ads – 29 percent buy sponsored product ads. These can also appear in the same places as the headline search ads but are available to be placed on Amazon’s movie and TV database, IMDb as well.

Product Display Ads – And 19 percent of buyers purchase product display ads. These ads target similar products and relevant categories on product details pages and other similar pages.

Traditional Display Ads – They can show up as banners on all Amazon.com pages.

 

Ads on Amazon Kindle, FireTV, and Amazon Prime
The following types of ads are displayed on Amazon Kindle, an e-reader and tablet device. They are also available on Amazon Prime, an online television and movie streaming service, and FireTV which is a digital media player that delivers streamed video content via the internet to a television.

Traditional Display Ads – 13 percent of ad buyers use these banners as they can be posted on FireTV, Kindle products, and third-party websites.

Video Ads – 21 percent of Amazon ad buyers invest their money in video ads. These can be found on FireTV devices, and depending on the budget, they can appear through Amazon Prime Streaming in live sports telecasts such as NFL “Thursday Night Football.”

 

Amazon’s Alexa Voice Assistant
One advertising option that is currently being explored is within Amazon’s Alexa products such as the Amazon Echo, a smart speaker. While Amazon says they do not have any plans on incorporating ads into their Echo devices, brands are beginning to use it to gain even more visibility. For example, people can say, “Alexa, tell Budweiser ‘Whassup’” to have a conversation with the actors in the famous 1999 TV commercial for the popular beer brand.

Another area Amazon is exploring to make available for advertising is within the Echo Show, a smart speaker with a built-in screen. However, no developments, if any, are public at this time.

 

Physical Ads on Shipping Products
Other options include buying ad space on the physical boxes and bags Amazon uses to ship their products. High profile entities such as the “Minions” franchise and the movie “The Greatest Showman” have purchased ad space on these shipping materials.

 

How does advertising on Amazon benefit your business?

One of the greatest advantages to buying ad space on Amazon is that Amazon has authentic purchase data from its retail site. Amazon can determine which ads to show a specific customer based on his or her purchase history. If Sandra from California buys a lot of newborn baby clothes and diapers, Amazon will provide her with ads for baby toys, crib linens, and other items necessary for newborn babies.

Not only does Amazon have ad services on their website, but they also make available advertising with ads on third-party websites as well. For example, if someone buys a set of luggage on Amazon and goes to another website afterwards, he or she may be presented with an advertisement for an airline or cruise packages.

If you are a retailer, advertisements on Amazon can give your business the boost it needs to get noticed and gain more customers whether they are in a specific area or across the globe.

Interested in learning more about where can Amazon ads take your company? Give us a call at 631-207-1057 ext. 107 to find out how Digital Drive can help you advertise your business on Amazon.

Radio Advertising

Picture the scene: You’re driving home after a long day of work jamming out to your favorite song on your favorite radio station. When it’s over, you begin to hear an advertisement for a local business in your area, this one being the Long Island Game Farm. Weird, you were just thinking about where to take your kids this weekend.

This gives you an idea, “Hey! Why don’t I advertise my business on the radio?” Good idea! What better way to reach potential customers and clients in your local area than by utilizing your resident radio stations?

When it comes to advertising on the radio, there are certain actions one needs to take to get the most out of one’s ad.

How To Develop a Radio Ad

First, content is the most important aspect of a radio ad. Since there are no visuals, listeners need to be able to gain all the information within 30-60 seconds of audio. You want to keep your dialogue simple, clear, and concise. Developing a professional script and hiring a professional voice-over artist to record your message is highly encouraged. This way, the quality is of a good standard. The last thing people stuck in rush hour traffic want to hear is ruffling white noise and other obnoxious sounds coming out of their car speakers.

Next, your message should state the company name and purpose of the ad, whether it’s a special deal, discount, or general promotion, at the very beginning of the ad. In the event that a listener changes the station mid-advertisement, he or she will still hear the main purpose of your ad.

Lastly, timing is really of the essence. Try to schedule your ad during the rush hours of the day which are generally around 7a.m. to 9a.m. and 4p.m. to 6p.m. in most areas. This is when most people are listening to the radio.

Other forms of radio advertisement are in the form of digital radio outlets such as Pandora and Spotify. These audio ads can be accompanied by a photograph of your company’s logo, discount, or any other marketing graphic you would like to promote.

Radio advertising is a great way to reach a captive audience and make your company heard.

To listen to some samples of radio ads we have provided for our clients, please visit our website.

For more information please call us at 631-207-1057 or email us at johnzaher@theprmg.com.

Advertising Spotlight – Telemundo and Univision

Telemundo and Univision are Spanish-language television networks that, combined, reach over 25 million viewers each week, and this number is growing every year. Within the past five years, Telemundo has seen rapid growth – it is on track to nearly double its net operating revenue since 2014.

Because of these numbers, now is a great time to consider buying advertising spots on one or both of these channels.

Why buy spots on both channels?
Research shows that viewers of these channels are very loyal to their preferred network, resulting in minimal overlap of viewers. Therefore, advertising on both channels helps ensure that your commercial will be seen by the greatest number of people.

For assistance in placing an advertisement on Telemundo or Univision, or for more information regarding advertising opportunities, please contact Digital Drive at info@digitaldriveny.com or 1(855) 776-4123.

Advertising Spotlight: 2018 MLB Season

With the 2018 Major League Baseball season opener Thursday, March 29 (less than two weeks away), now is the time to start putting together an ad to be featured during the Mets and/or Yankees games. Baseball is the American past time, and, with over 9 million viewers of the MLB Network in 2017, advertising during games is sure to bring attention to your business.

Altice USA (formerly Cablevision) and Fios are offering different advertising packages to fit the needs and budget of all New York companies.

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Don’t “Pass Over” This Advertising Opportunity

Passover is just weeks away. Starting March 30, students and their families will be seeking family-oriented and educational opportunities during school break. The Jewish Press is an ideal media outlet for destinations or recreational facilities to advertise in leading up to the Passover holiday, in order to reach Jewish families.

The Jewish Press is the largest independent weekly Jewish newspaper in the United States. This newspaper is especially well-known in the New York Metro area, with over 85,000 copies distributed and sold in this area weekly. In addition, JewishPress.com maintains a “2018 Online Passover Guide” which includes Passover programs, “things to do” over Pesach and more.

For more information about The Jewish Press, or other advertising opportunities, please contact Digital Drive at info@digitaldriveny.com or 1(855)776-4123.

What Is a Micro Moment, Anyway?

or, the Future of Mobile Marketing

The term “micro moment” has lately been passed around the net as an opportunity to snag potential clients at the time when they are researching something on their mobile devices. Micro-moments occur when people go to a smartphone or tablet to act on a need to learn, discover, watch, buy or do something. The ease of reaching into a pocket to answer almost any question has developed a new culture of “ask and ye shall receive”; in other words, consumers expect answers at a moment’s notice, and companies are expected to deliver crucial information immediately.

Businesses that take note of this increasing trend are better prepared for new marketing strategies and solutions that reflect the way Americans consume media.

Continue reading “What Is a Micro Moment, Anyway?”