Nielsen just revealed the 14 top streaming platforms. Would it surprise you to know that the third most popular platform is YouTube? It has a 9.6% share of TV usage, which is bigger than both NBC Universal and Paramount. Although this information may come as a shock, now it’s more important than ever to stop underestimating YouTube as an advertising tool.
How Can I Purchase Ads On YouTube?
Advertisements on YouTube are served through an ads auction, Google Ad Manager, and other YouTube-sold sources. Once you turn on monetization, it may take some time for ads to show up. The ads on your video are automatically chosen based on context like your video meta-data and whether the content is advertiser-friendly.
How Does The Ads Auction Work?
Just like in a traditional auction, when more advertisers bid for your ad space, competition increases, leading to higher earnings from your ad units. By placing fewer restrictions on your site’s ads, YouTube can display more ads, potentially boosting your revenue.
AdSense determines the winning bidder based on the highest net bid submitted. The net bid reflects any adjustments. Regardless of whether any adjustments are made, the winning advertiser will never be charged more than the bid it submits. If the respective amounts of the net bids submitted are the same, the winner among those bids will be randomly chosen.
What Are The Advantages of YouTube Ads?
YouTube offers many targeting options, enabling businesses to tailor their ads based on demographics, interests and browsing behavior. This precision targeting ensures that your message reaches the most relevant audience, maximizing the impact of your advertising efforts.
There are more than 250 million active YouTube users in the US. This large user base presents a significant opportunity for businesses to reach their target audiences. YouTube’s large audience is also highly engaged, with users spending an average of 40 minutes per session on the platform, providing businesses with a captive audience for their ads.
Lastly, YouTube advertising seamlessly integrates with the Google Ads platform, (as mentioned above) to offer a unified advertising experience. This integration allows businesses to manage their campaigns across multiple Google properties, optimizing their reach and impact.
Conclusion
In conclusion, YouTube’s share of TV usage and engaged user base make it a valuable platform for advertising campaigns. By leveraging YouTube’s sophisticated targeting options and seamless integration with Google Ads, businesses can effectively reach their target audiences, maximizing potential revenue.