At Digital Drive NY, our advertising strategies are deeply rooted in understanding and leveraging the most impactful content to reach our clients’ target audiences. Whether we are crafting campaigns for political candidates or commercial enterprises, our two primary focuses remain steadfast: news and sports.

The Power of Live Viewership

News and sports hold a unique position in the advertising world because they predominantly attract live viewers. Unlike other TV content, viewers are less likely to record news or sports events to watch later. This means they are more likely to watch advertisements in real-time, rather than fast-forwarding through them on a DVR. This aspect of live viewership is crucial in ensuring that our clients’ messages are seen by their intended audience.

Prioritizing News and Sports Networks

When it comes to news, our priority lineup includes:

1. 1. 1. Local News 12
      2. Fox News
      3. MSNBC
      4. CNN

For sports, our primary targets are local broadcasts of:

1. 1. 1. New York Jets (when they appear on ESPN)
      2. New York Giants (when they appear on ESPN)
      3. New York Yankees
      4. New York Mets
      5. New York Knicks
      6. New York Rangers
      7. New York Islanders
      8. Brooklyn Nets

Additionally, we include soccer programming to effectively reach Spanish-speaking audiences.

Expanding Beyond Core Content

Should the budget allow and the campaign objectives necessitate a broader reach, we look to prime-time slots on popular cable networks or opt for broad rotations to secure the lowest possible rates, such as advertising on HGTV during weekends.

The Evolution of Streaming

The rise of streaming services has revolutionized how we approach local targeting. Platforms like Hulu and Google Video/YouTube enable us to narrow down our audience to specific zip codes, offering a level of precision previously unattainable with traditional cable TV. This targeted approach enhances the efficiency of our campaigns, ensuring that every dollar spent is optimized for maximum impact.

Customizing Campaigns to Client Needs

Our process always begins with a thorough evaluation of our client’s customer profile, target audience, and geographic service areas. This comprehensive understanding allows us to develop an advertising strategy that often includes a blend of traditional cable television, streaming TV, social media ads, Google ads, and other digital platforms.

The Broader Industry Context

According to a recent article in The Wall Street Journal, while streaming was initially perceived as the savior for the ailing TV ad business, it hasn’t quite lived up to expectations in some areas. This insight aligns with our observation that while streaming offers excellent targeting capabilities, the broad reach and live engagement offered by traditional news and sports programming remain an important aspect of a comprehensive advertising strategy.

Conclusion

At Digital Drive NY, we are committed to staying ahead of industry trends and continuously refining our strategies to leverage the most effective channels for our clients. By prioritizing news and sports and incorporating advanced streaming options, we ensure that our advertising campaigns deliver results that meet and exceed our clients’ expectations.

For more insights and to see how we can help your business grow, visit Digital Drive NY.