Now is the time to claim the advertising GOLD for your business with packages on cable & live streaming! The 2020 Olympics in Tokyo were the most watched games ever on digital platforms, with more than 28 billion views globally; peak viewership in the U.S. was over 33 million. The anticipation continues to build ahead of this year’s Paris Games — don’t miss this opportunity!

This summer, more than three billion people will be tuning in to watch the 2024 Paris Olympics. Thousands of hours of cable TV coverage on the networks of NBC Universal will offer incredible ad space for businesses planning their media buys. 

Olympic TV coverage on NBC Universal facilitates positive brand associations and great engagement. There are also measurable performance gains that come with Olympic advertising.

For example, market research of past Olympics have found that the average brand has used Olympic advertising campaigns to achieve the following gains in ad performance:

• • • 49 percent increased brand loyalty
    • 54 percent greater brand differentiation
    • 39 percent more relevance as compared to competitors
    • 42 percent higher message memorability vs. other programming

In other words, businesses are using Olympic advertising to increase their brand visibility, emphasize their messaging, and lay the foundation for a loyal consumer base—all while outperforming the competition. 

As businesses plan out their media buys around the 2024 Paris Olympics, capitalizing on these performance gains are the top priority. Such high returns for cable TV advertising could result in huge revenues and a unique opportunity offered by The Olympics.

To optimize your advertising strategy and maximize your brand’s impact during this year’s Olympic Games, contact Digital Drive NY at (855) 776-4123.