The 2024 presidential election was a defining moment for the role of the media in shaping voter behavior. As traditional outlets like cable news contend with declining relevance among younger demographics, new media platforms such as TikTok, Instagram, YouTube, and podcasts are stepping in to fill the void. These digital channels have proven especially effective at engaging younger voters, offering immediacy, relatability, and direct communication in ways that traditional media struggles to replicate. This trend, as discussed in a recent article from The Wall Street Journal, signals a shift in how campaigns engage the electorate.
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How Dr. Pepper Overtook Pepsi as the Second Most Popular Soda Brand in the U.S.
Earlier this week, Dr. Pepper overtook Pepsi as the second most popular soda brand in the U.S. According to data from the trade publication Beverage Digest, Dr. Pepper and Pepsi both had 8.3% of the market volume last year, with Dr. Pepper just slightly ahead.
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Take Advantage of Cable and Live Stream Advertising During This Year’s Olympic Games
Now is the time to claim the advertising GOLD for your business with packages on cable & live streaming! The 2020 Olympics in Tokyo were the most watched games ever on digital platforms, with more than 28 billion views globally; peak viewership in the U.S. was over 33 million. The anticipation continues to build ahead of this year’s Paris Games — don’t miss this opportunity!
E.l.f Beauty’s Innovative Campaigns Launch Annual Sales to $1 Billion
In 2024, e.l.f Beauty achieved $1 billion in annual sales. The popular makeup and skincare brand attributes this success to innovative campaign ideas, showcasing their commitment to prioritizing diversity, equity & inclusion to the beauty industry.
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How YouTube Benefits Your Advertising Campaigns
Nielsen just revealed the 14 top streaming platforms. Would it surprise you to know that the third most popular platform is YouTube? It has a 9.6% share of TV usage, which is bigger than both NBC Universal and Paramount. Although this information may come as a shock, now it’s more important than ever to stop underestimating YouTube as an advertising tool.
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Leveraging News and Sports in Modern Advertising: Insights from Digital Drive NY
At Digital Drive NY, our advertising strategies are deeply rooted in understanding and leveraging the most impactful content to reach our clients’ target audiences. Whether we are crafting campaigns for political candidates or commercial enterprises, our two primary focuses remain steadfast: news and sports.
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Adopt a Highway
Looking for a new and innovative way to market your company?
One of the best ways to get your company name out there in the community is the Adopt A Highway program. It offers companies a great marketing and public relations opportunity.
Dunkin’ Donuts is now Dunkin’, but why?
As the world of business continues to evolve, maintaining relevance and growth within a brand is vital. Rebranding can be advantageous and transformative for a company competing with other companies within the same industry. Although rebranding may appear as a risk, initiating change for growth can be a major step towards getting ahead.
HBO to Max – But why the switch?
Numerous major companies have utilized rebranding as a way to emphasize significant changes within their brand. Rebranding, when executed correctly, can be extremely effective and advantageous for a company.
What’s that X on my phone — The Twitter rebrand and what that means for you
In a world where social media is extremely relevant and user preferences are constantly evolving, social media platforms need to adapt. Rebranding can be extremely effective in reinforcing dominance within any industry. Keeping up with consumers will keep you relevant and ahead of competitors. Twitter is one major platform that has recently rebranded its logo from its infamous bird to an X, but why? There are a variety of reasons for a need to rebrand, let’s discuss Twitter’s objectives and reasoning behind rebranding. Continue reading “What’s that X on my phone — The Twitter rebrand and what that means for you”