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Yahoo Buying Tumblr: and it’s good news for businesses

Yahoo buying Tumblr brings to mind an important question for businesses with an online presence:  Will Yahoo make Tumblr better or worse?

But first to answer a question that many have been asking — What is Tumblr? the confusing answer is a microblogging site where you choose the medium of your blog.    The easy answer is it’s a website where you use a combination of photos or videos along with printed captions to entertain an audience with the attention span of a goldfish (although strictly speaking you can choose any combination of Text, Photo, Quotes, Links, Chat, Audio or Video).  This means no long blog posts just something short, informative and entertaining. Continue reading “Yahoo Buying Tumblr: and it’s good news for businesses”

Print Isn’t Dead! – Why You Should Use Traditional Marketing

 What about Inbound? Who uses print nowadays? Print what?   These are all questions that clients ask marketing professionals as they decide where to allocate the money in their marketing budget.  They think of print as their parents’ marketing techniques and want inbound marketing plans as cutting edge as Google’s. Continue reading “Print Isn’t Dead! – Why You Should Use Traditional Marketing”

Need to Reach Civil Service Employees? Advertise in The Chief!

The Chief is a weekly newspaper that exclusively covers civil service in the New York metro area. Over 24,000 copies are distributed weekly on newsstands and subscribers. In addition to the print edition, The Chief now offers a digital edition optimized for computers, tablets and mobile devices. Along with the newly optimized digital edition come new opportunities for advertising. Continue reading “Need to Reach Civil Service Employees? Advertise in The Chief!”

A CRM Overview: What is it? And do I need it?

CRMs are, at their core, fancy databases with the potential for a lot more— if you make time to use them properly.  They have their hand in every aspect of business from lead generation to result analysis, but almost every company uses them differently.  Before committing to any service plan, you must decide what aspects of CRMs are most important for your business. Continue reading “A CRM Overview: What is it? And do I need it?”

Advertise During the 75th Annual NCAA March Madness Tournament

March Madness is almost here again! This year marks the 75th anniversary of the NCAA March Madness Division I men’s basketball championship, and now your business can advertise during these intense games. CBS is continuing to share coverage of the tournament with Turner Networks. Games will air on TBS, TNT, TruTV and CBS beginning on March 19th. Advertising during March Madness is a great way to reach men between the ages of 25 and 54. Continue reading “Advertise During the 75th Annual NCAA March Madness Tournament”

Advertise in the All-New Long Island Press!

The Long Island Press, one of Long Island’s largest weekly newspapers, has just been redesigned. The paper will now be a monthly publication with all-new features and stories. The Long Island Press will be available in over 2,000 retail locations across Long Island and will also be delivered directly to 20,000 homes in Nassau and Suffolk with the Daily News weekend edition for a total distribution of over 100,000 papers each month.

Continue reading “Advertise in the All-New Long Island Press!”

WBAB End-of-the-Year Sale

The year is coming to an end, but there’s still time to get in some last-minute advertising for your business! WBAB is clearing out its inventory and has some special rates on 30-second spots through the end of this quarter. They are offering 35 spots per week, distributed between 5 a.m. and midnight, Monday through Friday, for $1,575. Commercials can begin airing as early as December 21st and can run through January 5th. Continue reading “WBAB End-of-the-Year Sale”

Sponsor the My Country 96.1 Ticket Blitz

My Country 96.1 is a country music radio station based in Ronkonkoma. The station is hosting its 2nd Annual Holiday Show on December 4th, 2012 at The Emporium in Patchogue and will be giving away tickets for the event. As a Ticket Blitz sponsor, your business will be the location for listeners to pick up tickets. In addition, you will receive 50 pre-recorded mentions during the week of your blitz, 75 live mentions during the week of your blitz, and a two-hour appearance by the My Country promotion team at your business. My Country will announce your business as the location for a ticket blitz, and winners will be chosen every five minutes. These tickets will not be sold anywhere, and the only way someone can get a ticket is by picking them up at a Ticket Blitz location. Continue reading “Sponsor the My Country 96.1 Ticket Blitz”

Advertise with Cablevision this Thanksgiving Season

Thanksgiving will be here soon, and Cablevision is offering a special advertising opportunity for the holiday. The advertisements are customizable greeting commercials which can be tagged with your business’ logo and contact information. Each spot is 15 seconds long. Packages are available for all of Long Island or by individual zone and will run between November 7th and November 22nd. These short spots are a great way for your business to reach the community and build goodwill.

Continue reading “Advertise with Cablevision this Thanksgiving Season”

Advertise with WBAB during Led Zeppelin Day

On November 19, radio station WBAB is hosting “Led Zeppelin Day” to coincide with the release of the newest live Led Zeppelin CD titled “Celebration Day.” WBAB will be playing the music of Led Zeppelin from 9 a.m. until midnight, and will also play the new album in its entirety starting at 10 p.m. This special event will be promoted by WBAB and your business could be featured in these promotions! Continue reading “Advertise with WBAB during Led Zeppelin Day”

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