Last week, we discussed pay-per-click advertising on LinkedIn. With a similar model as LinkedIn, Facebook advertising also empowers advertisers to reach very specific demographics, while only paying for prospects that respond to a call to action, typically “Like our page” or “Visit my website.” Continue reading “Targeting Customers with Facebook Advertising”
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Advertise to “Staycationers” with the Hauppauge Reporter
The July 2011 issue of The Hauppauge Reporter will be featuring a Staycation focus. This summer more than 60% of people are changing their vacation habits – driving instead of flying, staying with friends and relatives instead of hotels and many people are simply not traveling at all. Help these “staycationers” find your facility, restaurant or spa and spend their leisure time right here on Long Island. In addition to your ad, you are encouraged to submit a 300 word educational article in your area of expertise to run with the section at no additional cost. Continue reading “Advertise to “Staycationers” with the Hauppauge Reporter”
Getting Started with Social Media
Social media is a crucial marketing tool to help you make connections, rapidly build your business’ online platform and get your message out. Just about every business should be using social media in some capacity. Social media sites allow you to interact with clients, customers, competitors, critics, employees, prospects and referral sources. Continue reading “Getting Started with Social Media”
Derek Jeter’s 3,000th Hit – Newsday Special Section
Newsday is printing a special commemorative section to celebrate Derek Jeter’s 3,000th hit. This will be a full-circulation section – home delivery and newsstands, printed on bright white paper. Newsday is printing the section in advance so it will be published the day after the 3,000th hit. Continue reading “Derek Jeter’s 3,000th Hit – Newsday Special Section”
Let’s Go Out to the Movies!
National CineMedia is offering an introductory package that entitles advertisers’ ads to run once on every screen, every day and before every movie. Besides onscreen, your ad can also run in the lobby or online on 43 different movie and entertainment websites in selected zip codes. Continue reading “Let’s Go Out to the Movies!”
LI @ Home – Newsday Special Section
Newsday is publishing a brand new special section called LI @ Home, which will come out on Saturday, June 6th. It will contain primarily advertorials, as well as some content on home improvement issues, including how to make a “greener” home. Continue reading “LI @ Home – Newsday Special Section”
Parents for Megan’s Law Texas Hold-Em Fundraiser
On Thursday, May 26, Parents for Megan’s Law will be holding a Charity Texas Hold’em Poker Tournament at the Coram, Long Island, New York Firehouse. The event includes great prizes for the last 10 at the final table (see below). It’s going to be a fun night and the registration donation includes a buffet and unlimited beer and soda! Continue reading “Parents for Megan’s Law Texas Hold-Em Fundraiser”
Summertime Where to Go Supplements from Leading Religious Publications
More than 300,000 children in grades K-12 attend Catholic and Jewish religious schools in the New York metro area. These include more than two hundred independent Yeshiva Day Schools as well as parochial schools sponsored by the New York Archdiocese and the Brooklyn/Queens Diocese. Continue reading “Summertime Where to Go Supplements from Leading Religious Publications”
My Country 96.1 Freedom Fest 2011
My Country, 96.1 will be hosting Freedom Fest 2011 on Sunday, July 3rd at Bethpage Park, home of the Long Island Ducks. The event includes a live concert followed by Grucci Fireworks. Various levels of sponsorship opportunities exist ranging from $1600 to $10,000. Continue reading “My Country 96.1 Freedom Fest 2011”
Radio “Cyber Remotes” Pose Creative Advertising Option
After a meeting with the Long Island Radio Group today, I had to stop by and inform our readers of an interesting program about which I just learned. You may be familiar with the concept of a “station remote,” whereby a station’s radio personalities and vehicle will come to a business’s location and broadcast “live” from the remote location. Continue reading “Radio “Cyber Remotes” Pose Creative Advertising Option”