Now that your website is up, you can now turn to putting together some marketing materials. Using your logo, set up and print business cards with your website, e-mail and other contact information on them. You’ll also need to set up letterhead, but more and more businesses are using Word documents and color laser printers to print letters as needed. Continue reading ““If You Build It,” They Won’t Necessarily Come…2/3”
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“If You Build It,” They Won’t Necessarily Come…3/3
You are doing everything low cost that you are supposed to do. However, it may not be enough. It may be time to start advertising. For all forms of advertising, it is helpful to ask these questions when developing an advertising campaign: Continue reading ““If You Build It,” They Won’t Necessarily Come…3/3”
Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails
At the Public Relations and Marketing Group, we pride ourselves in providing integrated services to our clients. With this in mind, I wanted to share with you how we have been doing this through content creation, Web advertising, landing pages and email marketing to develop and nurture leads for clients leading to new business. While these techniques are highly applicable to any professional service organization, they are adaptable to just about every business. Continue reading “Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails”
The Suffolk Parent Magazine Camp Issues
For over 20 years, parents have turned to NYMETROPARENTS for all things parenting, including advice, tips, community news, and the most comprehensive calendar of local family events. Continue reading “The Suffolk Parent Magazine Camp Issues”
PARENTGUIDE News
PARENTGUIDE News declares 2011 “the Year of Giving Back.” They will be giving back to camps and summer programs with unprecedented discounts and to campers with tuition scholarships! Continue reading “PARENTGUIDE News”
News 12 “Change of Seasons” Package
Who would have thought that in the midst of all this rain, sleet and snow that opportunity would arise? When the weather gets bad, Long Islanders turn to their couches and News 12 for information on storm reports, travel conditions and school closings. Continue reading “News 12 “Change of Seasons” Package”
FiOS March Madness
Verizon FiOS is offering a great opportunity for your business to be seen in one the season’s most popular events. Your commercial can be seen in the 1st, 2nd and Sweet Sixteen Round Games on TNT, TBS and TruTV. Continue reading “FiOS March Madness”
March Madness on Cablevision
Calling all College Basketball lovers! The time has finally come for this year’s NCAA Basketball Tournament: March Madness! Where 68 teams qualify to participate in single elimination games all over the country throughout the month of March (duh!), for the sought after National Championship that happens April 4th, 2011. Continue reading “March Madness on Cablevision”
The Independent Bride 2011
The February 9th edition of the Hampton Independent will feature “all things nuptial” for Valentine’s Day. This is a great opportunity for all East End businesses specializing in any aspect of weddings, wedding planning, wedding venues, catering, music, transportation, travel, etc. to showcase their services in an up scale publication, just in time for the wedding planning season. Continue reading “The Independent Bride 2011”
Targeting Prospective Customers with LinkedIn Ads
Like many other search engines and social networks, LinkedIn readily lends itself to AdWords-style pay-per-click advertising campaigns. Businesses can create simple ads to be shown to LinkedIn users who fall within their specific targeted demographic. These campaigns are relatively easy to manage and truly compatible with any budget because the advertiser is only paying for the ads which are clicked upon by an interested user. Continue reading “Targeting Prospective Customers with LinkedIn Ads”