Several cable television programs will be premiering over the next month. Considering zoning opportunities and demographic targeting, these programs may make sense for your advertising budget. Continue reading “Cable programs premiering August & September”
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Annual County Medical Society Executive Directors’ Conference
The Medical Society of the State of New York will be hosting its 24th Annual Conference September 22-24. there are exhibitor and sponsor opportunities available to companies interested in “exposing themselves to the ‘gatekeepers’ of the physicians in their region.” opportunities include ads in the program, tables at the conference and your company’s logo on pre-event memos and thank-you cards. Continue reading “Annual County Medical Society Executive Directors’ Conference”
Navigating Google Analytics
Google Analytics is a powerful Knowledge Management System and Geographic Information System. It gives everyone with access to the Internet the capability of understanding how the world views, manipulates, and navigates their website using the latest data mining technologies. Its ideal availability makes it one of the top analytical information systems used by small businesses. Continue reading “Navigating Google Analytics”
Top 10 PR & Marketing Techniques For Businesses & Non-Profits
The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible earlier. Continue reading “Top 10 PR & Marketing Techniques For Businesses & Non-Profits”
Free Whitepaper: Social Media For Non-Profit Organizations
Before the rise of social media, most non-profit organizations needed to either buy expensive advertising or receive media coverage to attract the attention of their target audience and spread awareness about their mission. The Web, however, acts as a great equalizer and offers tremendous potential for non-profit organizations to build a community that believes in its mission. Continue reading “Free Whitepaper: Social Media For Non-Profit Organizations”
Using Social Media To Drive Your Search Engine Optimization (SEO)
Social media can be a great way to take your message directly to your target audience. Using various social media tools, you can build your online profile and reputation, create more backlinks and drive people back to your Web site. Continue reading “Using Social Media To Drive Your Search Engine Optimization (SEO)”
Using Public Relations To Drive Your Search Engine Optimization (SEO)
The Web can be a great place to showcase your product or service and get out your message directly to your customers. However, with the evolution of the Web into a crowded marketplace, being found easily by your target audience can often be a challenge. By strengthening your online presence and improving your rankings in search engines, you can enable consumers and media to find you at the precise moment that they are looking for information or need a particular product or service that you can provide. Continue reading “Using Public Relations To Drive Your Search Engine Optimization (SEO)”
Making The Most Of Your Facebook Page
Every business today needs to take its message where its customers are. Facebook, one of the largest social media networks with over 350 million active users, has grown beyond its role in personal networking and emerged as a powerful marketing tool for businesses. Facebook “fan” pages are now an essential branding tool for all organizations, helping businesses or non-profit organizations of all sizes interact and engage directly with customers or the community in a way that’s least interruptive. Continue reading “Making The Most Of Your Facebook Page”
Are You LinkedIn?
Whether you are the CEO of a large organization or the owner of a small business start-up, you are certainly well aware of the benefits of professional networking or “knowing the right people.” Not only can it help you win new business, it can also help you stay up-to-date with the latest trends in your industry and build partnerships for exchanging knowledge and resources more effectively. Continue reading “Are You LinkedIn?”
Making The Most Of Your Twitter Profile
Over the past year, Twitter has emerged as one of the most popular social media tools to be used by individuals and companies, evolving as an important tool in brand marketing. Cable service provider Comcast uses Twitter to engage directly with its customers and solve customer complaints in real time. Besides direct brand engagement and customer service, companies like Dell have directly generated over $3 million in sales through Twitter, offering exclusive discounts and deals to their “followers.” Continue reading “Making The Most Of Your Twitter Profile”