One of the areas of PRMG’s business that is least understood is our public relations and media services. While it takes years to develop media contacts and experience in handling these matters, here are some of our favorite techniques to obtain media coverage as part of our comprehensive PR/marketing strategy. Continue reading “PR Tips & Techniques”

Love it or hate it, television has revolutionized the business world. Many of PRMG’s television production clients are small businesses, non-profits or law firms with big dreams. Our clients have come to us to produce commercials, documentaries, direct marketing videos and web content to help achieve those dreams. Continue reading “Marketing with Video”

Just 2 weeks from opening day, and with the promise that both New York major league teams will be competitive (hopefully playoff bound), it is a good time to look at advertising opportunities. Continue reading “Talking Baseball”

Newsday’s recent decision to discontinue its monthly publication Long Island Parents & Children, as part of its decision to eliminate its magazine publications, briefly created a marketing void, since the publication was one of the more popular and effective means of reaching parents of young children. This market is especially important for many businesses, but even more so considering that parents will be more inclined to cut personal spending, but less inclined to let their kids go without services, especially those that provide educational and social enhancement. Continue reading “Marketing to Parents with Children”

As Hollywood studios and producers negotiate with the Writers Guild of America, primetime programming on the major networks has turned to endless reruns. A recent article in the NY Post stated “A survey from ad-buying firm Carat found that just 16 percent of primetime viewers said they would continue to watch their favorite TV shows in repeats. The other 84 percent said they either “would not” or “may not” watch shows in repeats. Of those, 54 percent said they would go online instead, followed by those who said they would channel surf until they found something interesting.” This could be a great opportunity to reach new clients with cable advertising. Continue reading “The Writer’s Strike and Advertising”

For 2008, businesses should resolve to do better. The Public Relations and Marketing Group has the tools to help you reach your goals. Continue reading “New Year’s Resolution for Business!”