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Changes to Facebook Ads- Update

Starting in April 2014, Facebook will no longer support “Sponsored Stories” as a part of their Facebook Advertising options.  Previously, sponsored stories were auto-created ads that leveraged users’ activity (connected to a brand) and displayed this activity to the users’ friends.  Rather than showing in the right-hand column with the standard ads, sponsored stories were displayed within a user’s news feed. Now, the social context that was previously included with sponsored stories will be automatically included in all Facebook ads.

In addition to the standard Facebook display ads, advertisers will still be able to run “Page Post Ads/Boosted Posts”. Boosted posts expand the reach of a page’s posts (status updates, shared links, events, videos, questions, or offers) to reach a larger audience.  These boosted posts can be done on a post-by-post basis for a single day or multiple days. Continue reading “Changes to Facebook Ads- Update”

A Key Component to PR Success: An Online Media Kit

Public relations (PR) services help businesses communicate their message to media outlets. PR keeps your company in the public eye, and if your company is in need of public recognition, consider creating an online media kit that will enhance its PR efforts. An online media kit will help media professionals learn about your company, and they may subsequently choose to contact you for a potential feature story or mention in a publication. Continue reading “A Key Component to PR Success: An Online Media Kit”

Why Businesses Need to be on Google+

Google+ and your business

Businesses tend to think about Google+ as just another social network, similar to Facebook or Twitter.  While this is basically true, Google+’s influence extends beyond social networking, and ignoring its presence can cause your business to fall behind.

So what exactly makes Google+ so valuable to businesses? Continue reading “Why Businesses Need to be on Google+”

Strategies for Sticking to Your 2014 Business Marketing Resolutions

The New Year is upon us and many businesses are making resolutions for 2014. Including a marketing resolution for your business, can help a business receive the recognition and attention that it deserves. Marketing allows the public to identify what your company has to offer thereby attracting more customers to a product or service. Marketing increases brand awareness/name recognition, breaks companies into new markets, and improves product placement, which ultimately enhances business sales. Continue reading “Strategies for Sticking to Your 2014 Business Marketing Resolutions”

Advertising Spotlight: 2014 Winter Olympics

For the first time since 1980, the Olympics will return to Russia for the 2014 Winter Olympics. The Winter Olympic Games will be held in Sochi, Russia from February 7th — 23rd, 2014. Advertising during the Olympic Games is a great opportunity to give your business exposure to a wide audience as viewers tune in to watch some of the greatest athletes in the world compete for their country. With 12 new events across 6 sports, the 2014 Winter Olympics are set to be even more exciting! Continue reading “Advertising Spotlight: 2014 Winter Olympics”

10 Things YOUR website NEEDS to be successful

The internet is now the main way for businesses to gain exposure. It’s an easy and fast way to get found, communicate with clients and bring in new business. This is your first impression- make it count!

When developing or maintaining a website, there are quite a few factors to consider since websites can easily help or harm a brand. What should the site include? How can I maximize the return on my investment? These are all questions that can be answered by considering a few important factors that you must consider to gain traffic and build your reputation. Continue reading “10 Things YOUR website NEEDS to be successful”

5 Holiday Marketing Tips

The holiday season is quickly approaching and you are probably wondering how you can sprinkle some holiday flavor into your usual marketing strategy. We’ve created a list of five great tips to help your business leverage the holidays in your marketing strategy: Continue reading “5 Holiday Marketing Tips”

Long Island Business News 2014 Book of Lists

The Long Island Business News will be releasing its 2014 Book of Lists very soon, but there is still time for your business to place an ad! The Book of Lists is a comprehensive reference guide listing over 2,500 Long Island companies organized in business/professional rankings. These lists include Accounting Firms, Law Firms, Commercial Printers, Auto Dealers, Hotels, and many other fields of business. Advertising in the 2014 Book of Lists can help give your business supplemental exposure. Continue reading “Long Island Business News 2014 Book of Lists”

Don’t Let Your Website Bomb Like the Obamacare Healthcare.gov

What were the problems with the Healthcare.gov launches?

By now, everyone is familiar with the problem-ridden launch of the various Obamacare/healthcare.gov websites.  So what happened?  And why was the launch so problematic?  The Obamacare website launch problems boil down to the following: Continue reading “Don’t Let Your Website Bomb Like the Obamacare Healthcare.gov”

2013 Holiday Spotlight

The holidays are right around the corner and will be here before we know it! Once again, Cablevision is offering special advertising packages for the upcoming holiday season. The packages feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These short holiday spots can help your business connect with local viewers to build goodwill and increase brand recognition. Continue reading “2013 Holiday Spotlight”

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