YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram. Continue reading “YouTube’s Popularity Can Help Your Business”
Category: Advertising
Don’t Say Goodbye to Traditional Advertising
Direct Mail Still Crucial Component for Successful Marketing Strategy
Many businesses struggle when it comes to marketing decisions. Whether the brand is just starting out or looking to reinvent itself, business owners may ask themselves which kind of marketing approach will bring a higher return on investment, attract more sales, or gain greater brand exposure. As goals vary, there is no one answer. Businesses may choose between traditional marketing, digital marketing, or a mixture of both strategies. Continue reading “Don’t Say Goodbye to Traditional Advertising”
Facebook’s Feed Change & How It Affects Business
On January 11, Facebook CEO Mark Zuckerberg made an announcement that the social media site’s main goal will shift from finding relevant content for users to helping users have more meaningful social connections and interactions. Continue reading “Facebook’s Feed Change & How It Affects Business”
Marketing Your Restaurant During the Holiday Season
The “most wonderful time of year” opens heart and wallets, offering great benefits to restaurants and destinations; but, thanks to fierce competition, it also presents great challenges. Follow these steps to make your business, small or large, stand out from the crowd this holiday season. Continue reading “Marketing Your Restaurant During the Holiday Season”
Businesses That Advertise with Twitter Videos Have a Leg Up
Twitter’s trendiness has made it a hotspot for advertising. The social media site, infamous for its 140-character limit, has rapidly gained popularity since its release in 2006 by founders Jack Dorsey and Biz Stone. By the end of 2010, the service had gained 50 million monthly active users. That number tripled just two years later in 2012, and, despite a small dip in 2015, the number of users continues to grow. As of December 2016, 319 million people used the platform on at least a monthly basis. Continue reading “Businesses That Advertise with Twitter Videos Have a Leg Up”
Facebook’s Audience Network Expands Reach of Digital Ads
Earlier this year, SocialTimes reported a change to Facebook’s Audience Network that will allow even non-Facebook users to see Facebook-powered advertisements as they surf the web. Continue reading “Facebook’s Audience Network Expands Reach of Digital Ads”
It All Comes Down to Monday Night
The summer season is winding down and that can only mean one thing: IT’S FOOTBALL SEASON! This September, millions of Americans will be keeping a close eye on their favorite teams and fantasy players. While friends and families gather to watch the game, companies will be trying their best to fight for the attention of key viewers. Continue reading “It All Comes Down to Monday Night”
“The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery
Where do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the findings reveal a significant demographic shift over the past few years. Continue reading ““The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery”
Target Local Customers with Facebook for Business
Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”
Advertising Spotlight: Advertise During the 2014 FIFA World Cup
June 12th marks the start of one of the most unique and popular sporting events in the world: the 2014 FIFA World Cup. Thirty-two different teams from six continents will compete for the prestigious distinction of being the World Cup champion. Among the notable teams are the United States, defending champion Spain, and host country Brazil. The month-long tournament will feature the brightest stars of the game, including Lionel Messi (Argentina), Cristiano Ronaldo (Portugal), and Franck Ribery (France). The roster for the United States features World Cup veterans such as goalkeeper Tim Howard and midfielder Clint Dempsey. The World Cup has been steadily growing in popularity in the United States and is sure to attract a large and diverse audience in New York and on Long Island. Businesses will have the opportunity to capitalize on the excitement with television advertising spots from Cablevision and Verizon FiOS. Continue reading “Advertising Spotlight: Advertise During the 2014 FIFA World Cup”