Category: Advertising Spotlight

Changes to Facebook Ads- Update

Starting in April 2014, Facebook will no longer support “Sponsored Stories” as a part of their Facebook Advertising options.  Previously, sponsored stories were auto-created ads that leveraged users’ activity (connected to a brand) and displayed this activity to the users’ friends.  Rather than showing in the right-hand column with the standard ads, sponsored stories were displayed within a user’s news feed. Now, the social context that was previously included with sponsored stories will be automatically included in all Facebook ads.

In addition to the standard Facebook display ads, advertisers will still be able to run “Page Post Ads/Boosted Posts”. Boosted posts expand the reach of a page’s posts (status updates, shared links, events, videos, questions, or offers) to reach a larger audience.  These boosted posts can be done on a post-by-post basis for a single day or multiple days. Continue reading “Changes to Facebook Ads- Update”

Advertising Spotlight: 2014 Winter Olympics

For the first time since 1980, the Olympics will return to Russia for the 2014 Winter Olympics. The Winter Olympic Games will be held in Sochi, Russia from February 7th — 23rd, 2014. Advertising during the Olympic Games is a great opportunity to give your business exposure to a wide audience as viewers tune in to watch some of the greatest athletes in the world compete for their country. With 12 new events across 6 sports, the 2014 Winter Olympics are set to be even more exciting! Continue reading “Advertising Spotlight: 2014 Winter Olympics”

Long Island Business News 2014 Book of Lists

The Long Island Business News will be releasing its 2014 Book of Lists very soon, but there is still time for your business to place an ad! The Book of Lists is a comprehensive reference guide listing over 2,500 Long Island companies organized in business/professional rankings. These lists include Accounting Firms, Law Firms, Commercial Printers, Auto Dealers, Hotels, and many other fields of business. Advertising in the 2014 Book of Lists can help give your business supplemental exposure. Continue reading “Long Island Business News 2014 Book of Lists”

2013 Holiday Spotlight

The holidays are right around the corner and will be here before we know it! Once again, Cablevision is offering special advertising packages for the upcoming holiday season. The packages feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These short holiday spots can help your business connect with local viewers to build goodwill and increase brand recognition. Continue reading “2013 Holiday Spotlight”

Spotlight on Advertising: 2013 MLB Postseason

Fall is officially here and with fall comes Major League Baseball playoffs! The 2013 playoffs will feature eight teams and four rounds of play leading up to the World Series. The playoffs will start on Tuesday, October 1 with the National League and American League wild card games, and run through Saturday, October 19 for the final game of the National League Championship Series. Continue reading “Spotlight on Advertising: 2013 MLB Postseason”

Spotlight on Advertising: Advertise in LIBN!

On July 19, Long Island Business News will dedicate its Corporate Profiles advertising section to law firms on Long Island. LIBN is a weekly publication, and it features local law firms once a year. This is a great opportunity for your firm to not only gain exposure to the community, but also to share the firm’s history. With a Corporate Profile, you can introduce your team and your clients, describe your areas of expertise, and share your firm’s journey, whether you’ve been practicing for two years or twenty. LIBN is Long Island’s premier publication for local businesses and will present you to thousands of potential clients as one of the area’s leading firms. Continue reading “Spotlight on Advertising: Advertise in LIBN!”

Spotlight on Advertising: Google Ads Now Include Pictures

If you are not already familiar with Google AdWords please read our Beginner’s Guide to Google AdWords to better understand the topic. 

On Wednesday June 5th, Google announced that it will begin to allow advertisers to add photos and pictures to AdWords campaigns.  The standard format, as viewed above, allows advertisers to target individuals who are already searching for specific products or services, and the ability to add a photo will only increase the effectiveness of these ads. Continue reading “Spotlight on Advertising: Google Ads Now Include Pictures”

Need to Reach Civil Service Employees? Advertise in The Chief!

The Chief is a weekly newspaper that exclusively covers civil service in the New York metro area. Over 24,000 copies are distributed weekly on newsstands and subscribers. In addition to the print edition, The Chief now offers a digital edition optimized for computers, tablets and mobile devices. Along with the newly optimized digital edition come new opportunities for advertising. Continue reading “Need to Reach Civil Service Employees? Advertise in The Chief!”

Advertise During the 75th Annual NCAA March Madness Tournament

March Madness is almost here again! This year marks the 75th anniversary of the NCAA March Madness Division I men’s basketball championship, and now your business can advertise during these intense games. CBS is continuing to share coverage of the tournament with Turner Networks. Games will air on TBS, TNT, TruTV and CBS beginning on March 19th. Advertising during March Madness is a great way to reach men between the ages of 25 and 54. Continue reading “Advertise During the 75th Annual NCAA March Madness Tournament”

Get In Touch

We are looking forward to starting a new project with you!

    Interested in:
    (Check all that apply)

     

    Skip to content