Over the past few years, the popularity of Internet-based advertising has increased tremendously. One of the most widely used methods of Internet-based advertising is through email. Email advertising offers businesses a cheap, easy way to reach out to a large number of potential or current clients. Its advantages have led to a decline in direct mail advertising, the more traditional system of sending tangible advertisements to consumers. Despite the lower costs associated with email advertising, does it bring in a higher return on your investment? Continue reading “The Better Method: Direct Mail or Email Marketing?”
Category: Advertising
On or Off Site: Video Production for Every Business
Video advertising, such as television commercials, is one of the most effective ways to spread your business’ message to a wide audience. Most often, videos are spread through a business’ website, video sharing sites like YouTube, or on TV. Professional video production usually comes in two forms: on-site and off-site. This article will provide an overview of the differences between on-site and off-site video production, as well as the benefits and disadvantages of each. Continue reading “On or Off Site: Video Production for Every Business”
Advertising Spotlight: Yankees and Mets Baseball
Spring training is already underway, which means the 2014 Major League Baseball season is almost upon us. The New York Metropolitan area boasts two teams with fan bases among the league’s largest. The New York Yankees and New York Mets both have captivating story lines that are sure to attract millions of viewers throughout the season. The Yankees have a cast of newcomers who hope to get team captain Derek Jeter one last championship ring in his final season of play. The Mets hope rising homegrown stars, such as Zack Wheeler, will combine with established veterans, such as David Wright and Curtis Granderson, to get the team back into the postseason for the first time since 2006. The baseball season is a long one, which provides businesses with ample opportunity to reach large audiences with their advertisements. Continue reading “Advertising Spotlight: Yankees and Mets Baseball”
Advertising Spotlight: 2014 Winter Olympics
For the first time since 1980, the Olympics will return to Russia for the 2014 Winter Olympics. The Winter Olympic Games will be held in Sochi, Russia from February 7th — 23rd, 2014. Advertising during the Olympic Games is a great opportunity to give your business exposure to a wide audience as viewers tune in to watch some of the greatest athletes in the world compete for their country. With 12 new events across 6 sports, the 2014 Winter Olympics are set to be even more exciting! Continue reading “Advertising Spotlight: 2014 Winter Olympics”
Long Island Business News 2014 Book of Lists
The Long Island Business News will be releasing its 2014 Book of Lists very soon, but there is still time for your business to place an ad! The Book of Lists is a comprehensive reference guide listing over 2,500 Long Island companies organized in business/professional rankings. These lists include Accounting Firms, Law Firms, Commercial Printers, Auto Dealers, Hotels, and many other fields of business. Advertising in the 2014 Book of Lists can help give your business supplemental exposure. Continue reading “Long Island Business News 2014 Book of Lists”
2013 Holiday Spotlight
The holidays are right around the corner and will be here before we know it! Once again, Cablevision is offering special advertising packages for the upcoming holiday season. The packages feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These short holiday spots can help your business connect with local viewers to build goodwill and increase brand recognition. Continue reading “2013 Holiday Spotlight”
What Are Takeover Emails?
Over the past decade, email blasts have become a very popular tool for small businesses to directly target consumers. Takeover topics are up to you, but our clients generally prefer to send e-newsletters/company announcements or advertisements with calls-to-action. Continue reading “What Are Takeover Emails?”
Twitter Ads
As the world’s most popular micro-blogging website, Twitter has become an increasingly important tool for businesses to promote their products and services through word-of-mouth marketing and generate buzz about their brand. While businesses have used tweets, links, and hashtags since Twitter’s inception to engage with existing and potential customers, Twitter recently expanded businesses’ ability to advertise through Twitter Ads. Continue reading “Twitter Ads”
Spotlight on Advertising: Advertise in LIBN!
On July 19, Long Island Business News will dedicate its Corporate Profiles advertising section to law firms on Long Island. LIBN is a weekly publication, and it features local law firms once a year. This is a great opportunity for your firm to not only gain exposure to the community, but also to share the firm’s history. With a Corporate Profile, you can introduce your team and your clients, describe your areas of expertise, and share your firm’s journey, whether you’ve been practicing for two years or twenty. LIBN is Long Island’s premier publication for local businesses and will present you to thousands of potential clients as one of the area’s leading firms. Continue reading “Spotlight on Advertising: Advertise in LIBN!”
Print Isn’t Dead! – Why You Should Use Traditional Marketing
What about Inbound? Who uses print nowadays? Print what? These are all questions that clients ask marketing professionals as they decide where to allocate the money in their marketing budget. They think of print as their parents’ marketing techniques and want inbound marketing plans as cutting edge as Google’s. Continue reading “Print Isn’t Dead! – Why You Should Use Traditional Marketing”