Google AdWords is one of the most effective, simple and budget-friendly forms of Web advertising available today. Taking advantage of Google AdWords can really help you make the most of your business’ advertising efforts. Continue reading “A Beginner’s Guide to Google AdWords”
Category: Advertising
Cable and FiOS
According to the article, “Pay-TV Subscriber Losses Felt at Cablevision, Dish,” which appeared in the August 10th edition of the Wall Street Journal, declining numbers of video subscribers undercut the improved bottom lines at Cablevision Systems Corp. and Dish Network Corp. These cable operators have been losing video subscribers because of new competition from telecom companies expanding into video, customers opting to cut the cord and watch video on the Web, and lower home sales, which reduce new-customer cable installations. Continue reading “Cable and FiOS”
Interest-Based Advertising
Marketers always want to better target demographics and spend less money in the process. Facebook’s targeting features allow you to narrow your audience to only those who will be most interested in your product, based not only on demographics, but also by interests. This is different from Google AdWords, which is search-based and responds only to the use of keywords without knowing anything about the “clicker.” Continue reading “Interest-Based Advertising”
10 Steps to Getting the Most Out of Facebook
Facebook is the most popular and widely used social media outlet. Facebook users create profiles, interact with others, become fans of business pages and join in common interest groups. With more than 400 million members, Facebook is an excellent marketing and advertising tool, especially for B2C companies. Continue reading “10 Steps to Getting the Most Out of Facebook”
Targeting Customers with Facebook Advertising
Last week, we discussed pay-per-click advertising on LinkedIn. With a similar model as LinkedIn, Facebook advertising also empowers advertisers to reach very specific demographics, while only paying for prospects that respond to a call to action, typically “Like our page” or “Visit my website.” Continue reading “Targeting Customers with Facebook Advertising”
Summertime Where to Go Supplements from Leading Religious Publications
More than 300,000 children in grades K-12 attend Catholic and Jewish religious schools in the New York metro area. These include more than two hundred independent Yeshiva Day Schools as well as parochial schools sponsored by the New York Archdiocese and the Brooklyn/Queens Diocese. Continue reading “Summertime Where to Go Supplements from Leading Religious Publications”
Web Ads, E-newsletters, and Takeover Emails
With the continued rise in the value of social media and the resulting ability to hyper-target ads, many publications have now realized the gold mine on which they are sitting. Continue reading “Web Ads, E-newsletters, and Takeover Emails”
“If You Build It,” They Won’t Necessarily Come…3/3
You are doing everything low cost that you are supposed to do. However, it may not be enough. It may be time to start advertising. For all forms of advertising, it is helpful to ask these questions when developing an advertising campaign: Continue reading ““If You Build It,” They Won’t Necessarily Come…3/3”
Targeting Prospective Customers with LinkedIn Ads
Like many other search engines and social networks, LinkedIn readily lends itself to AdWords-style pay-per-click advertising campaigns. Businesses can create simple ads to be shown to LinkedIn users who fall within their specific targeted demographic. These campaigns are relatively easy to manage and truly compatible with any budget because the advertiser is only paying for the ads which are clicked upon by an interested user. Continue reading “Targeting Prospective Customers with LinkedIn Ads”
Top 10 PR & Marketing Techniques For Businesses & Non-Profits
The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible earlier. Continue reading “Top 10 PR & Marketing Techniques For Businesses & Non-Profits”