Every business today needs to take its message where its customers are. Facebook, one of the largest social media networks with over 350 million active users, has grown beyond its role in personal networking and emerged as a powerful marketing tool for businesses. Facebook “fan” pages are now an essential branding tool for all organizations, helping businesses or non-profit organizations of all sizes interact and engage directly with customers or the community in a way that’s least interruptive. Continue reading “Making The Most Of Your Facebook Page”
Category: Advertising
New FTC Guidelines For Endorsements and Testimonials In Advertising
As media has evolved, so has advertising. In recent years, the rise of social media and the Internet has created new mediums or channels for reaching consumers, leading to new forms of advertising and marketing. Continue reading “New FTC Guidelines For Endorsements and Testimonials In Advertising”