As the world of business continues to evolve, maintaining relevance and growth within a brand is vital. Rebranding can be advantageous and transformative for a company competing with other companies within the same industry. Although rebranding may appear as a risk, initiating change for growth can be a major step towards getting ahead.
Category: Marketing
HBO to Max – But why the switch?
Numerous major companies have utilized rebranding as a way to emphasize significant changes within their brand. Rebranding, when executed correctly, can be extremely effective and advantageous for a company.
Everything You Should Know About Zoom Backgrounds
Over the past month, businesses and schools have experienced a major change in their work environments. Now, employees and students are connecting online through Zoom, the popular video conferencing platform. Taking these calls at home also places the pressure of finding a clean, at-home space to chat in! In order to solve this issue, there is a feature which remote workers can use to make working with colleagues more fun: Zoom Backgrounds. Continue reading “Everything You Should Know About Zoom Backgrounds”
Part II: Choosing a Webinar Platform
Part 2 of a 3 part series
Choosing a webinar platform can be challenging. At the Public Relations and Marketing Group, we are here to assist you with your webinar needs. We will choose the most cost-effective platform for your business and walk you through a step-by-step process on preparing and hosting a webinar. Continue reading “Part II: Choosing a Webinar Platform”
Part I: Why Host a Webinar? 4 Benefits to Consider
Part 1 of a 3 part series
Webinars make connecting with your audience easier. Presenters can use video, audio and screen sharing to market products and services to viewers anywhere. Begin building personal connections, engagement, and trust by inviting attendees to a webinar and engaging them through question-and-answer sessions, live polls and more. If you are considering new ways to build your business and attract new customers, here are 4 benefits to consider. Continue reading “Part I: Why Host a Webinar? 4 Benefits to Consider”
Which Social Media Should I Put My Efforts into for My Business?
Due to issues with privacy and security, Google+ is shutting down in April of 2019.
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
Marketing Your Restaurant During the Holiday Season
The “most wonderful time of year” opens heart and wallets, offering great benefits to restaurants and destinations; but, thanks to fierce competition, it also presents great challenges. Follow these steps to make your business, small or large, stand out from the crowd this holiday season. Continue reading “Marketing Your Restaurant During the Holiday Season”
Best Email Marketing Practices for Professionals
There are many ways to implement email marketing and myriad articles discussing the best plan of action. In an effort to save you time, we’ve compiled some tips on the best email marketing strategies. Continue reading “Best Email Marketing Practices for Professionals”
ADVERTISING SPOTLIGHT: PERSONALIZED SNAPCHAT FILTERS WILL DRAW ATTENTION TO YOUR BUSINESS
Now that it has surpassed Twitter in daily users, Snapchat is one of the most popular social media apps. With the introduction of personalized geofilters for photos to increase user engagement with businesses, it can now be used as an influential marketing platform. Continue reading “ADVERTISING SPOTLIGHT: PERSONALIZED SNAPCHAT FILTERS WILL DRAW ATTENTION TO YOUR BUSINESS”
Trust: The Key to PR’s Success or Failure
What’s the most important part of public relations? You might think that the answer is in the word “public”—in other words, how wide an audience you can reach with information about your organization. Continue reading “Trust: The Key to PR’s Success or Failure”