Over the past few years, the popularity of Internet-based advertising has increased tremendously. One of the most widely used methods of Internet-based advertising is through email. Email advertising offers businesses a cheap, easy way to reach out to a large number of potential or current clients. Its advantages have led to a decline in direct mail advertising, the more traditional system of sending tangible advertisements to consumers. Despite the lower costs associated with email advertising, does it bring in a higher return on your investment? Continue reading “The Better Method: Direct Mail or Email Marketing?”
Category: Marketing
On or Off Site: Video Production for Every Business
Video advertising, such as television commercials, is one of the most effective ways to spread your business’ message to a wide audience. Most often, videos are spread through a business’ website, video sharing sites like YouTube, or on TV. Professional video production usually comes in two forms: on-site and off-site. This article will provide an overview of the differences between on-site and off-site video production, as well as the benefits and disadvantages of each. Continue reading “On or Off Site: Video Production for Every Business”
Why Businesses Need to be on Google+
Google+ and your business
Businesses tend to think about Google+ as just another social network, similar to Facebook or Twitter. While this is basically true, Google+’s influence extends beyond social networking, and ignoring its presence can cause your business to fall behind.
So what exactly makes Google+ so valuable to businesses? Continue reading “Why Businesses Need to be on Google+”
Strategies for Sticking to Your 2014 Business Marketing Resolutions
The New Year is upon us and many businesses are making resolutions for 2014. Including a marketing resolution for your business, can help a business receive the recognition and attention that it deserves. Marketing allows the public to identify what your company has to offer thereby attracting more customers to a product or service. Marketing increases brand awareness/name recognition, breaks companies into new markets, and improves product placement, which ultimately enhances business sales. Continue reading “Strategies for Sticking to Your 2014 Business Marketing Resolutions”
5 Holiday Marketing Tips
The holiday season is quickly approaching and you are probably wondering how you can sprinkle some holiday flavor into your usual marketing strategy. We’ve created a list of five great tips to help your business leverage the holidays in your marketing strategy: Continue reading “5 Holiday Marketing Tips”
Don’t Let Your Website Bomb Like the Obamacare Healthcare.gov
What were the problems with the Healthcare.gov launches?
By now, everyone is familiar with the problem-ridden launch of the various Obamacare/healthcare.gov websites. So what happened? And why was the launch so problematic? The Obamacare website launch problems boil down to the following: Continue reading “Don’t Let Your Website Bomb Like the Obamacare Healthcare.gov”
Drupal: How to Stop Worrying and Love Web Design
A strong web presence is absolutely essential to maintain and grow a business, and the availability of in-office web designers has not yet caught up with demand. This disparity has created the need for an easy-to-use Content Management System (CMS) that allows businesses to manage their own websites without the aid of an on-staff web designer. Continue reading “Drupal: How to Stop Worrying and Love Web Design”
6 Ways to Improve Your Email Marketing Campaigns
Email marketing (newsletters and promotions) is one of the most powerful and cost effective marketing tools for small to mid-sized businesses. It provides a good segue to convert leads into sales, and they can be completely customized to strengthen your brand. Here are six ways to maximize your email marketing success: Continue reading “6 Ways to Improve Your Email Marketing Campaigns”
Twitter Ads
As the world’s most popular micro-blogging website, Twitter has become an increasingly important tool for businesses to promote their products and services through word-of-mouth marketing and generate buzz about their brand. While businesses have used tweets, links, and hashtags since Twitter’s inception to engage with existing and potential customers, Twitter recently expanded businesses’ ability to advertise through Twitter Ads. Continue reading “Twitter Ads”
A Quick Overview of Facebook Graph Search
Recently, Facebook introduced Graph Search, a new feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Facebook Graph Search presents an opportunity for businesses to improve their social media strategies and better understand consumers, while increasing visibility and attracting new customers. Continue reading “A Quick Overview of Facebook Graph Search”