Category: Marketing

Spotlight on Advertising: Google Ads Now Include Pictures

If you are not already familiar with Google AdWords please read our Beginner’s Guide to Google AdWords to better understand the topic. 

On Wednesday June 5th, Google announced that it will begin to allow advertisers to add photos and pictures to AdWords campaigns.  The standard format, as viewed above, allows advertisers to target individuals who are already searching for specific products or services, and the ability to add a photo will only increase the effectiveness of these ads. Continue reading “Spotlight on Advertising: Google Ads Now Include Pictures”

Print Isn’t Dead! – Why You Should Use Traditional Marketing

 What about Inbound? Who uses print nowadays? Print what?   These are all questions that clients ask marketing professionals as they decide where to allocate the money in their marketing budget.  They think of print as their parents’ marketing techniques and want inbound marketing plans as cutting edge as Google’s. Continue reading “Print Isn’t Dead! – Why You Should Use Traditional Marketing”

Need to Reach Civil Service Employees? Advertise in The Chief!

The Chief is a weekly newspaper that exclusively covers civil service in the New York metro area. Over 24,000 copies are distributed weekly on newsstands and subscribers. In addition to the print edition, The Chief now offers a digital edition optimized for computers, tablets and mobile devices. Along with the newly optimized digital edition come new opportunities for advertising. Continue reading “Need to Reach Civil Service Employees? Advertise in The Chief!”

A CRM Overview: What is it? And do I need it?

CRMs are, at their core, fancy databases with the potential for a lot more— if you make time to use them properly.  They have their hand in every aspect of business from lead generation to result analysis, but almost every company uses them differently.  Before committing to any service plan, you must decide what aspects of CRMs are most important for your business. Continue reading “A CRM Overview: What is it? And do I need it?”

5 Free Tools to Support Your Social Media Marketing Strategy

With the amount of social media programs available on the Web, businesses must be able to efficiently leverage time spent on social media marketing. This article will provide readers with a brief introduction to the social media services Eventbrite, Tweriod, WiseStamp, Disqus and Mr. Unfollowr. These five tools are quick to use, helpful and conveniently free of charge.

Continue reading “5 Free Tools to Support Your Social Media Marketing Strategy”

LinkedIn Debuts New Capabilities

On June 19, LinkedIn announced that companies are now able to send targeted status updates to followers of their company pages. Aiming to increase company engagement on LinkedIn, users can now tailor the way they communicate with followers and help meet their unique needs.

Continue reading “LinkedIn Debuts New Capabilities”

How to Use QR Codes to Market Your Business

Quick Response (QR) codes have become increasingly common in the world of marketing and advertising. By simply scanning a QR code with mobile devices or barcode scanning applications, smartphone users can enjoy quick and effortless access to a business’ website or landing page. According to comScore Data Mine, 20.1 million mobile phone owners in the United States used their devices to scan a QR code within a three-month period at the end of 2011 and this number is expected to grow substantially. Continue reading “How to Use QR Codes to Market Your Business”

How to Build Your Business with Engagement Marketing

More than ever before, businesses and marketers are turning to a marketing approach that, unlike traditional brand and direct marketing strategies, encourages consumers to regularly interact and participate with a business. Engagement marketing is based on the idea that consumers should be active participants in the business and its marketing strategies. From social media to email campaigns, the Web has provided multiple venues for marketers to engage their audiences with valuable content, two-way conversations, multimedia and lead-generating calls to action. Continue reading “How to Build Your Business with Engagement Marketing”

Digital Drive is Looking for Strategic Partnerships

Digital Drive is seeking complementary businesses and individuals to join with our firm in strategic partnerships. Would need to join us on site. Exchange rate for services and referrals. Potential rent-free opportunity. Partnerships sought include: event planning, fundraising, video production, business strategists and executive coaches. Continue reading “Digital Drive is Looking for Strategic Partnerships”

5 Blogging Mistakes and How to Fix Them

Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your business. If the answer is no, you may be committing one of the following blogging sins. This article will provide an overview of five common mistakes businesses make when blogging, including not understanding their target audience, not providing any contact information, inconsistent updating, bad writing and not including multimedia. Continue reading “5 Blogging Mistakes and How to Fix Them”

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