Search engine optimization (SEO) is absolutely critical to modern marketing. With millions of new Web pages flooding the Internet every day, search engines are forced to sift through the clutter and develop a ranking system to prioritize websites. In the most basic sense, SEO is everything that helps your business get ranked higher and receive optimal exposure from these search engines. This is so important because your position on organic search engine results correlates with the number of leads generated by your website. For those who are new to SEO, this article will explain the most important factors that affect these rankings. Continue reading “What You Need to Know About SEO”
Category: Marketing
10 Ways to Generate Leads Online
The Internet offers countless opportunities for building your professional network and generating leads for your business. Especially for those on a tight budget, it’s important to focus on making the most of lead generation tools and techniques that are readily available on the Web. This article will provide you with ten simple ways you can generate leads online for your business. Continue reading “10 Ways to Generate Leads Online”
Why Your Business Needs an E-newsletter
A strong e-newsletter is an essential component of any successful business’ marketing strategy. No matter what type of organization or industry you belong to, e-newsletters are a crucial form of communication between your business and past and prospective customers. With the immense popularity and convenience of smart phones, iPads and other electronic devices, email marketing plays a critical role in maintaining contact with customers and clients. Maintaining a consistent e-newsletter program will prove to be a very important marketing asset for your company. Continue reading “Why Your Business Needs an E-newsletter”
Is Traditional Networking a Waste of Time in 2012?
With the value of social media networking and other Web tools, businesses should develop a multifaceted strategy that places greater emphasis on online networking and business development over traditional in-person networking and trade shows. Continue reading “Is Traditional Networking a Waste of Time in 2012?”
Flash vs YouTube: What to Use When Embedding Videos Into Your Website
Recently, Adobe Systems abandoned its development of making Flash accessible on mobile devices. Since no Apple device uses Flash, Web developers are debating whether or not to use Flash at all when embedding videos into websites, blogs and Web pages. Continue reading “Flash vs YouTube: What to Use When Embedding Videos Into Your Website”
Marketing in a Recession Revisited
I thought it might be helpful to revisit an article I wrote on the “Top 10 Tips for Marketing in a Recession” in January of 2009. While many of the suggestions still apply and I remain optimistic about the long-term prospects for the U.S. economy, I believe that the economy of today is the new normal in the face of a number of economic hurdles, including high unemployment, international financial unrest and a depression in the real estate market. Continue reading “Marketing in a Recession Revisited”
Why Quality Content Reigns Supreme
It has never been more important to create and implement a comprehensive strategy to develop and deploy valuable content as a foundation for your marketing efforts. The quality of your content is what influences your audience’s decision on whether or not to invest their time into viewing your website, articles or advertisements. Continue reading “Why Quality Content Reigns Supreme”
Getting Started with Reputation Management
Negative publicity on the Internet can cost your business in both revenue and customers. While blogs and social media have transformed the way businesses communicate with the public, it’s also easier than ever for people to post negative, false or scandalous claims about businesses in a public media outlet. Continue reading “Getting Started with Reputation Management”
Secrets to Twitter Marketing
Twitter has quickly become the most powerful microblogging tool on the Web and has gained a reputation for breaking news and providing information to millions of users worldwide. Businesses have discovered the immense exposure and resources that Twitter has to offer. Continue reading “Secrets to Twitter Marketing”
10 Steps to Getting the Most Out of Facebook
Facebook is the most popular and widely used social media outlet. Facebook users create profiles, interact with others, become fans of business pages and join in common interest groups. With more than 400 million members, Facebook is an excellent marketing and advertising tool, especially for B2C companies. Continue reading “10 Steps to Getting the Most Out of Facebook”