As a society, we are heavily reliant on the written word. No matter what profession or industry you belong to, strong written communication skills are vital to your organization’s reputation and success. From lengthy articles to quick emails to customers or clients, proofreading every piece of writing you create is essential. Continue reading “Proofreading — The First in a Series of Three Articles”
Category: Public Relations
Why You Should Take Advantage of Free Submission Websites
Submitting websites, articles, press releases and upcoming events is a great way to attract publicity for your organization and enhance your search engine rankings. To position yourself as an expert, it is crucial to have high-quality content in as many Web locations as possible so your audience will have no trouble finding you. Continue reading “Why You Should Take Advantage of Free Submission Websites”
Media Relations Primer
Positive, free and consistent publicity is essential to any organization’s public relations and marketing success. Being written about by popular, respected news outlets can be worth far more than a paid advertisement. There are several media relations techniques that can attract valuable press coverage and boost your organization’s credibility and public image. Continue reading “Media Relations Primer”
Top 10 PR & Marketing Techniques For Businesses & Non-Profits
The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible earlier. Continue reading “Top 10 PR & Marketing Techniques For Businesses & Non-Profits”
Free Whitepaper: Social Media For Non-Profit Organizations
Before the rise of social media, most non-profit organizations needed to either buy expensive advertising or receive media coverage to attract the attention of their target audience and spread awareness about their mission. The Web, however, acts as a great equalizer and offers tremendous potential for non-profit organizations to build a community that believes in its mission. Continue reading “Free Whitepaper: Social Media For Non-Profit Organizations”
Using Public Relations To Drive Your Search Engine Optimization (SEO)
The Web can be a great place to showcase your product or service and get out your message directly to your customers. However, with the evolution of the Web into a crowded marketplace, being found easily by your target audience can often be a challenge. By strengthening your online presence and improving your rankings in search engines, you can enable consumers and media to find you at the precise moment that they are looking for information or need a particular product or service that you can provide. Continue reading “Using Public Relations To Drive Your Search Engine Optimization (SEO)”
Making The Most Of Your Facebook Page
Every business today needs to take its message where its customers are. Facebook, one of the largest social media networks with over 350 million active users, has grown beyond its role in personal networking and emerged as a powerful marketing tool for businesses. Facebook “fan” pages are now an essential branding tool for all organizations, helping businesses or non-profit organizations of all sizes interact and engage directly with customers or the community in a way that’s least interruptive. Continue reading “Making The Most Of Your Facebook Page”
Are You LinkedIn?
Whether you are the CEO of a large organization or the owner of a small business start-up, you are certainly well aware of the benefits of professional networking or “knowing the right people.” Not only can it help you win new business, it can also help you stay up-to-date with the latest trends in your industry and build partnerships for exchanging knowledge and resources more effectively. Continue reading “Are You LinkedIn?”
Making The Most Of Your Twitter Profile
Over the past year, Twitter has emerged as one of the most popular social media tools to be used by individuals and companies, evolving as an important tool in brand marketing. Cable service provider Comcast uses Twitter to engage directly with its customers and solve customer complaints in real time. Besides direct brand engagement and customer service, companies like Dell have directly generated over $3 million in sales through Twitter, offering exclusive discounts and deals to their “followers.” Continue reading “Making The Most Of Your Twitter Profile”
Making The Most Of Your Blog
In 2008, the University of Massachusetts Dartmouth Center for Marketing Research conducted a study, which established that fast-growing small businesses are adopting social media at a faster rate than larger corporations. This may largely be due to the fact that for small businesses, social media can be a useful communications channel, allowing them to directly engage in a conversation with their customers and obtain feedback. Continue reading “Making The Most Of Your Blog”