For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department stores. Social media and website shopping are becoming increasingly popular, but how can your business stand out amid the whirlwind frenzy of the holidays? Continue reading “Best Marketing Strategies for the Holiday Season”
Category: Resources
Anatomy of a Mobile Website
According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smart phones, businesses must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are enabling them to experience faster browsing speeds, easy navigation and an overall improved user experience. Having a mobile website can also provide strong search engine optimization (SEO) benefits since it will boost your rankings on mobile-friendly search engines, such as Google and Yahoo. Continue reading “Anatomy of a Mobile Website”
An Overview of Google Business Solutions – The First in a Series of Three Articles
With its wide variety of cost-effective business tools, it’s no wonder why Google has secured its position as a global superpower on the Web. Google Business Solutions are a collection of services that are specifically directed at businesses and webmasters. Continue reading “An Overview of Google Business Solutions – The First in a Series of Three Articles”
Web Ads, E-newsletters, and Takeover Emails
With the continued rise in the value of social media and the resulting ability to hyper-target ads, many publications have now realized the gold mine on which they are sitting. Continue reading “Web Ads, E-newsletters, and Takeover Emails”
On-Page Optimization and Keywords
Learn more about on-page optimization and keywords by reading this blog post. We will cover working with domains, programming for SEO, and how to display your content on your website. Continue reading “On-Page Optimization and Keywords”
“If You Build It,” They Won’t Necessarily Come…1/3
Many of us remember the 1989 hit movie Field of Dreams wherein Kevin Costner plays an Iowa corn farmer, hearing voices to “build it and he will come,” builds a baseball diamond and the Chicago Black Sox come to play on the field. This is then followed by thousands of cars appearing out of nowhere to watch as the movie comes to a close. Too often, I have experienced almost the same mentality with clients who have recently started a new business. Continue reading ““If You Build It,” They Won’t Necessarily Come…1/3”
“If You Build It,” They Won’t Necessarily Come…2/3
Now that your website is up, you can now turn to putting together some marketing materials. Using your logo, set up and print business cards with your website, e-mail and other contact information on them. You’ll also need to set up letterhead, but more and more businesses are using Word documents and color laser printers to print letters as needed. Continue reading ““If You Build It,” They Won’t Necessarily Come…2/3”
Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails
At the Public Relations and Marketing Group, we pride ourselves in providing integrated services to our clients. With this in mind, I wanted to share with you how we have been doing this through content creation, Web advertising, landing pages and email marketing to develop and nurture leads for clients leading to new business. While these techniques are highly applicable to any professional service organization, they are adaptable to just about every business. Continue reading “Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails”
A Practical Guide to Developing Effective Web Sites: Part III
This leads us to the broader category of off-page optimization. As you review your Google Analytics results and keyword rankings, you may find that you perform better on Yahoo! and Bing than Google for certain keywords. Your keyword rankings depend on several broad factors. The most important factor is the competition you face. Continue reading “A Practical Guide to Developing Effective Web Sites: Part III”
A Practical Guide to Developing Effective Web Sites: Part II
Your navigation scheme should include a form to sign up for your e-newsletter and free available downloads, or requests for a free report, analysis or consultation. Your pages with regular updates should also include an RSS subscription so that visitors will receive updates either by e-mail or in the RSS feeder when you update your site without having to come back and visit again. RSS feeds, which can include Twitter posts, are another way to regularly update your site. Continue reading “A Practical Guide to Developing Effective Web Sites: Part II”