Third-party cookies—those small files that track our online behavior across multiple websites—are rapidly becoming obsolete. Major browsers like Safari and Firefox already block many of them, and Google’s Chrome is preparing to follow suit. If you rely on digital advertising or retargeting, there are smart ways to adapt and even improve your marketing.
Continue reading “The End of Third-Party Cookies: What It Means for Your Business”
Due to issues with privacy and security, Google+ is shutting down in April of 2019.
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
Earlier this winter, Google added insight reports, tailored actionable buttons (think take-out ordering or hotel reservation booking) and bulk upload spreadsheet functions to its Google My Business features. Continue reading “New Features in Google My Business”
What makes a company website successful? Many will say it’s search-engine optimization, some will say it’s design, and a few will say it’s user experience. The answer is: all three. When designing a website for business, it is important to keep this in mind and not prioritize one of these aspects at the expense of the others. Individuals are often surprised to learn that both design and user experience play a substantial role in how a website ranks on search engines. Continue reading “Design Your Company Website with SEO in Mind”
Building an online presence is crucial to the success of any contemporary business. From a website to social media, the modern business must create a solid web presence to keep up with today’s most common method of new business acquisition: the Internet. Continue reading “What You Need to Know About the New Google My Business”
Last month’s Google Performance Summit in San Francisco, CA, revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of Google’s summit included the development of “Promoted Pins” in Google Maps, changes in ad bidding and a new appearance for ads in search results. All of these developments reveal that Google is moving forward into the mobile-first era while continuing to handle trillions of searches every year. Continue reading “What Mobile-First Marketing Means for Your Business”
These days, it’s not enough to have a beautiful, user-friendly website. It’s also important to consider the site’s existence on, and interaction with, search engines. Search engine optimization is one of the best ways to initiate and funnel traffic to your website, and a well-performing website utilizes the right combination of on-page, on-site and off-site optimization strategies.
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading “Blogging Best Practices”
In today’s digital world, search engines such as Google, Bing and Yahoo! have become powerful tools that play a large role in the success or failure of many companies. Ranking high in search engine results can help a business gain market share and strengthen their brand. When a business appears on the first page of search results for key terms, whether the consumer is actively searching for the business or not, it can directly result in leads and sales. The consumer will start to identify with the brand and build perceptions of the company just by seeing them at the top of the page. Having low results in search engine queries can hurt your business as much as good results can help. No matter the circumstances, all businesses should be on the first page for a certain term, such as their company or CEO’s name. Continue reading “Nine SEO Metrics and Terms that You Need to Understand”
Google+ and your business
Businesses tend to think about Google+ as just another social network, similar to Facebook or Twitter. While this is basically true, Google+’s influence extends beyond social networking, and ignoring its presence can cause your business to fall behind.
So what exactly makes Google+ so valuable to businesses? Continue reading “Why Businesses Need to be on Google+”
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