In a world where social media is extremely relevant and user preferences are constantly evolving, social media platforms need to adapt. Rebranding can be extremely effective in reinforcing dominance within any industry. Keeping up with consumers will keep you relevant and ahead of competitors. Twitter is one major platform that has recently rebranded its logo from its infamous bird to an X, but why? There are a variety of reasons for a need to rebrand, let’s discuss Twitter’s objectives and reasoning behind rebranding. Continue reading “What’s that X on my phone — The Twitter rebrand and what that means for you”
Category: Social Media
Which Social Media Should I Put My Efforts into for My Business?
Due to issues with privacy and security, Google+ is shutting down in April of 2019.
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
Facebook’s Feed Change & How It Affects Business
On January 11, Facebook CEO Mark Zuckerberg made an announcement that the social media site’s main goal will shift from finding relevant content for users to helping users have more meaningful social connections and interactions. Continue reading “Facebook’s Feed Change & How It Affects Business”
New Features in Google My Business
Earlier this winter, Google added insight reports, tailored actionable buttons (think take-out ordering or hotel reservation booking) and bulk upload spreadsheet functions to its Google My Business features. Continue reading “New Features in Google My Business”
Businesses That Advertise with Twitter Videos Have a Leg Up
Twitter’s trendiness has made it a hotspot for advertising. The social media site, infamous for its 140-character limit, has rapidly gained popularity since its release in 2006 by founders Jack Dorsey and Biz Stone. By the end of 2010, the service had gained 50 million monthly active users. That number tripled just two years later in 2012, and, despite a small dip in 2015, the number of users continues to grow. As of December 2016, 319 million people used the platform on at least a monthly basis. Continue reading “Businesses That Advertise with Twitter Videos Have a Leg Up”
Facebook’s Audience Network Expands Reach of Digital Ads
Earlier this year, SocialTimes reported a change to Facebook’s Audience Network that will allow even non-Facebook users to see Facebook-powered advertisements as they surf the web. Continue reading “Facebook’s Audience Network Expands Reach of Digital Ads”
ADVERTISING SPOTLIGHT: PERSONALIZED SNAPCHAT FILTERS WILL DRAW ATTENTION TO YOUR BUSINESS
Now that it has surpassed Twitter in daily users, Snapchat is one of the most popular social media apps. With the introduction of personalized geofilters for photos to increase user engagement with businesses, it can now be used as an influential marketing platform. Continue reading “ADVERTISING SPOTLIGHT: PERSONALIZED SNAPCHAT FILTERS WILL DRAW ATTENTION TO YOUR BUSINESS”
“The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery
Where do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the findings reveal a significant demographic shift over the past few years. Continue reading ““The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery”
Instagram’s New Logo Shows Importance of Social Media Branding
In our evolving digital age, organizations must recognize the importance of online presence in marketing and reputation management. Even a seemingly simple branding change can have a significant impact on the public’s opinion of a product. Continue reading “Instagram’s New Logo Shows Importance of Social Media Branding”
Facebook Releases “Reactions”
As we noted back in January, the Facebook development team was experimenting with new variations on its “like” button, following the latter feature’s more than six-year success and exponential popularity. Now the social media giant has unveiled “Reactions,” a series of emoji to expand the options for responding to posts and statuses on the site. Continue reading “Facebook Releases “Reactions””