Baby boomers and millennials have very different spending habits, thanks to the technology surge and influx of shopping options that have appeared over the past decade. Many companies struggle to keep up with the rapidly changing market, so The Public Relations and Marketing Group is sharing some statistics that may help. Continue reading “Millennial Consumers Value Convenience over “Tried-and-True””
Category: Social Media
Facebook’s “Dislike” Option Will Hold Your Business More Accountable
Facebook CEO Mark Zuckerberg announced last fall that the social media site would feature a new “dislike” option following the more than six-year success of its “like” button. “Reactions”, a limited new feature which allows users to express themselves with additional emoticons “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and “Angry,” was introduced as a means to convey empathy for friends and family, but will also be used to show irritation or discontent with brands and business with an online presence. Continue reading “Facebook’s “Dislike” Option Will Hold Your Business More Accountable”
Five Tips for Survival in the Digital Marketing World in 2016
You may have heard that the keys to marketing are the following: Product, Price, Placement and Promotion. These are the concepts of old and, in a new and changing digital world, you can’t afford to act traditionally. As we head into 2016, companies are expected to seamlessly represent themselves and can benefit or fold from online reviews. Continue reading “Five Tips for Survival in the Digital Marketing World in 2016”
Best Marketing Strategies for the Holiday Season
For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department stores. Social media and website shopping are becoming increasingly popular, but how can your business stand out amid the whirlwind frenzy of the holidays? Continue reading “Best Marketing Strategies for the Holiday Season”
Marketing and Communications: A Crucial Part of Brand Management
Brand management is all about genuine audience engagement and its consequential consumer action—whether that is good or bad all depends on the reflexes and wit of a given brand’s communications team. When things go south, marketing professionals protect a brand’s reputation. So what is it that mar-com people know that companies don’t? Continue reading “Marketing and Communications: A Crucial Part of Brand Management”
Target Local Customers with Facebook for Business
Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”
5 Quick Tips to Grow Your Followers on Social Media
Growing your presence on social media can be tricky, especially if you are just starting out. Here are some tips on how you can make minimal changes to your social media platform, and quickly receive an increased number of followers. Continue reading “5 Quick Tips to Grow Your Followers on Social Media”
Top Five Reasons to Sign Up for Hootsuite
For businesses and agencies that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to each site to make posts, Hootsuite allows users to manage all of their social media accounts from a central location with either a free or Pro account (paid). Here are our top five benefits of managing social media accounts with Hootsuite. Continue reading “Top Five Reasons to Sign Up for Hootsuite”
Facebook Improves Advertising Options by Adding Behavior-Based Targeting
Facebook recently overhauled its advertising system, making it easier for advertisers to target specific audiences. When using Facebook Ads, advertisers will now see many different options in the “Audience” section, which can be used to narrow down the Facebook users who will be shown their advertisement. Most of these options, such as Location and Interests, were already available in Facebook’s old targeting system. However, Facebook has unveiled a Behaviors option, which offers advertisers the opportunity to improve campaigns directed at general or narrow target audiences. Behaviors are broken down into eight different categories, with each containing numerous subcategories.
Continue reading “Facebook Improves Advertising Options by Adding Behavior-Based Targeting”
Why Businesses Need to be on Google+
Google+ and your business
Businesses tend to think about Google+ as just another social network, similar to Facebook or Twitter. While this is basically true, Google+’s influence extends beyond social networking, and ignoring its presence can cause your business to fall behind.
So what exactly makes Google+ so valuable to businesses? Continue reading “Why Businesses Need to be on Google+”