Every business strives to increase profitability and remain relevant and competitive in their industry. In order to stay competitive in today’s business world, you must use some form of social media. Social media marketing and advertising techniques can help increase your revenues, communicate with customers and remain a competitive force in your field. Continue reading “Making the Right Connections with LinkedIn”
Category: Social Media
Secrets to Twitter Marketing
Twitter has quickly become the most powerful microblogging tool on the Web and has gained a reputation for breaking news and providing information to millions of users worldwide. Businesses have discovered the immense exposure and resources that Twitter has to offer. Continue reading “Secrets to Twitter Marketing”
10 Steps to Getting the Most Out of Facebook
Facebook is the most popular and widely used social media outlet. Facebook users create profiles, interact with others, become fans of business pages and join in common interest groups. With more than 400 million members, Facebook is an excellent marketing and advertising tool, especially for B2C companies. Continue reading “10 Steps to Getting the Most Out of Facebook”
Getting Started with Social Media
Social media is a crucial marketing tool to help you make connections, rapidly build your business’ online platform and get your message out. Just about every business should be using social media in some capacity. Social media sites allow you to interact with clients, customers, competitors, critics, employees, prospects and referral sources. Continue reading “Getting Started with Social Media”
Top 10 PR & Marketing Techniques For Businesses & Non-Profits
The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible earlier. Continue reading “Top 10 PR & Marketing Techniques For Businesses & Non-Profits”
Free Whitepaper: Social Media For Non-Profit Organizations
Before the rise of social media, most non-profit organizations needed to either buy expensive advertising or receive media coverage to attract the attention of their target audience and spread awareness about their mission. The Web, however, acts as a great equalizer and offers tremendous potential for non-profit organizations to build a community that believes in its mission. Continue reading “Free Whitepaper: Social Media For Non-Profit Organizations”
Using Social Media To Drive Your Search Engine Optimization (SEO)
Social media can be a great way to take your message directly to your target audience. Using various social media tools, you can build your online profile and reputation, create more backlinks and drive people back to your Web site. Continue reading “Using Social Media To Drive Your Search Engine Optimization (SEO)”
Making The Most Of Your Facebook Page
Every business today needs to take its message where its customers are. Facebook, one of the largest social media networks with over 350 million active users, has grown beyond its role in personal networking and emerged as a powerful marketing tool for businesses. Facebook “fan” pages are now an essential branding tool for all organizations, helping businesses or non-profit organizations of all sizes interact and engage directly with customers or the community in a way that’s least interruptive. Continue reading “Making The Most Of Your Facebook Page”
Are You LinkedIn?
Whether you are the CEO of a large organization or the owner of a small business start-up, you are certainly well aware of the benefits of professional networking or “knowing the right people.” Not only can it help you win new business, it can also help you stay up-to-date with the latest trends in your industry and build partnerships for exchanging knowledge and resources more effectively. Continue reading “Are You LinkedIn?”
Making The Most Of Your Twitter Profile
Over the past year, Twitter has emerged as one of the most popular social media tools to be used by individuals and companies, evolving as an important tool in brand marketing. Cable service provider Comcast uses Twitter to engage directly with its customers and solve customer complaints in real time. Besides direct brand engagement and customer service, companies like Dell have directly generated over $3 million in sales through Twitter, offering exclusive discounts and deals to their “followers.” Continue reading “Making The Most Of Your Twitter Profile”