Advertising during NFL Football games on FiOS is an excellent way to leverage your advertising dollars in these highly rated programs. New York DMA (approximately 400,000 households) at $600 per 30 second commercial for ESPN and $300 for the NFL network. Long Island only at $300 per spot for ESPN and $150 for NFL network. Packages also available for i networks. Cable ads on these games often sell-out and the prices rise as the season progresses, especially for Jets/Giants games. See schedule: Continue reading “NFL Football Advertising on FiOS”
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Whose Brand Is It Anyway? A brand is defined by its customers
Imagine this scenario: Your company decides to rebrand its logo by changing its font. No big deal, right?
Wrong. Or at least not if you are IKEA. Last week, a Swedish resident was reading an IKEA print advertisement in a local newspaper when he noticed the IKEA typeface looked different. He sent out a message over Twitter and learned from IKEA’s advertising agency that IKEA had recently adopted a new font. As Time magazine reported in its recent article, very soon customers from Tokyo to Dublin to Melbourne were tweeting about how they thought the new font was “just plain ugly” and how disgusted they were with the font change. The IKEA font issue soon became a trending topic on Twitter, with fans across the globe talking about it, drawing even more tweets than Senator Edward Kennedy. Continue reading “Whose Brand Is It Anyway? A brand is defined by its customers”