Advertising Spotlight: 2016 Summer Olympics

From August 5-21, Rio de Janeiro will host the 2016 Summer Olympics, a competition of 10,500 athletes in 42 sports from 206 countries. With 7.5 million ticketholders and even more tuning in to live TV, this colossal event could be your opportunity for business exposure. The 2012 London Olympics were the most watched event ever in U.S. TV history; according to NBC, “this year’s competition is projected to be the most-watched event in television history and associating your brand with the Olympics on a local level will deliver unmatched consumer engagement.” Continue reading “Advertising Spotlight: 2016 Summer Olympics”

Advertising Spotlight: Holiday Greeting 2014

The holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year, the packages offered feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These brief holiday advertising spotlights can help your business connect with local viewers, build goodwill and increase your brand’s recognition.  The holiday greetings will run between December 1st and December 28th. Continue reading “Advertising Spotlight: Holiday Greeting 2014”

Advertising Spotlight: Advertise During the 2014 FIFA World Cup

June 12th marks the start of one of the most unique and popular sporting events in the world: the 2014 FIFA World Cup. Thirty-two different teams from six continents will compete for the prestigious distinction of being the World Cup champion. Among the notable teams are the United States, defending champion Spain, and host country Brazil. The month-long tournament will feature the brightest stars of the game, including Lionel Messi (Argentina), Cristiano Ronaldo (Portugal), and Franck Ribery (France). The roster for the United States features World Cup veterans such as goalkeeper Tim Howard and midfielder Clint Dempsey. The World Cup has been steadily growing in popularity in the United States and is sure to attract a large and diverse audience in New York and on Long Island. Businesses will have the opportunity to capitalize on the excitement with television advertising spots from Cablevision and Verizon FiOS. Continue reading “Advertising Spotlight: Advertise During the 2014 FIFA World Cup”

New York Advertising Spotlight: NHL Stanley Cup Playoffs

The end of the 2013-14 NHL regular season is almost upon us, which means that the Stanley Cup playoffs are coming soon. The New York Rangers have clinched a spot in the playoffs and are currently battling for position in the Eastern Conference and for home-ice advantage during the first round (conference quarterfinals). The Rangers, led by Vezina Trophy-winning goaltender Henrik Lundqvist, are looking to win the Stanley Cup for the first time since the 1993-94 season. The team full of veterans, including Rick Nash, Martin St. Louis, and Ryan McDonagh, will be entertaining to watch as they try to get the Rangers back to the top of the NHL. This excitement will attract a large audience in the Greater New York area when the playoffs start on April 16th. Continue reading “New York Advertising Spotlight: NHL Stanley Cup Playoffs”

New York Advertising Spotlight: NBA Playoffs

The 2013-14 NBA regular season is quickly coming to a close with two local New York teams having playoff aspirations. The New York Knicks, led by Carmelo Anthony, are seeking their fourth straight playoff appearance and are currently in the middle of a heated battle for one of two remaining playoff spots in the Eastern Conference.  The Brooklyn Nets are in the midst of a turnaround season and have clinched a playoff berth for the first time since the franchise moved from New Jersey in 2012. The NBA Playoffs, beginning on April 19th, will offer local businesses a great opportunity to advertise to a wide audience. Continue reading “New York Advertising Spotlight: NBA Playoffs”

Advertise During the 75th Annual NCAA March Madness Tournament

March Madness is almost here again! This year marks the 75th anniversary of the NCAA March Madness Division I men’s basketball championship, and now your business can advertise during these intense games. CBS is continuing to share coverage of the tournament with Turner Networks. Games will air on TBS, TNT, TruTV and CBS beginning on March 19th. Advertising during March Madness is a great way to reach men between the ages of 25 and 54. Continue reading “Advertise During the 75th Annual NCAA March Madness Tournament”

Advertise in the All-New Long Island Press!

The Long Island Press, one of Long Island’s largest weekly newspapers, has just been redesigned. The paper will now be a monthly publication with all-new features and stories. The Long Island Press will be available in over 2,000 retail locations across Long Island and will also be delivered directly to 20,000 homes in Nassau and Suffolk with the Daily News weekend edition for a total distribution of over 100,000 papers each month.

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WBAB End-of-the-Year Sale

The year is coming to an end, but there’s still time to get in some last-minute advertising for your business! WBAB is clearing out its inventory and has some special rates on 30-second spots through the end of this quarter. They are offering 35 spots per week, distributed between 5 a.m. and midnight, Monday through Friday, for $1,575. Commercials can begin airing as early as December 21st and can run through January 5th. Continue reading “WBAB End-of-the-Year Sale”

Advertise with Cablevision this Thanksgiving Season

Thanksgiving will be here soon, and Cablevision is offering a special advertising opportunity for the holiday. The advertisements are customizable greeting commercials which can be tagged with your business’ logo and contact information. Each spot is 15 seconds long. Packages are available for all of Long Island or by individual zone and will run between November 7th and November 22nd. These short spots are a great way for your business to reach the community and build goodwill.

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Advertise with WBAB during Led Zeppelin Day

On November 19, radio station WBAB is hosting “Led Zeppelin Day” to coincide with the release of the newest live Led Zeppelin CD titled “Celebration Day.” WBAB will be playing the music of Led Zeppelin from 9 a.m. until midnight, and will also play the new album in its entirety starting at 10 p.m. This special event will be promoted by WBAB and your business could be featured in these promotions! Continue reading “Advertise with WBAB during Led Zeppelin Day”

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