Learn more about on-page optimization and keywords by reading this blog post. We will cover working with domains, programming for SEO, and how to display your content on your website. Continue reading “On-Page Optimization and Keywords”
Tag: advertising
Networking Magazine
Networking Magazine, an events-centered publication read by successful business owners, CEOs, senior-level executives, philanthropists and entrepreneurs, is offering a once-a-year special reduced rate in honor of March, Women’s History Month. Continue reading “Networking Magazine”
“If You Build It,” They Won’t Necessarily Come…1/3
Many of us remember the 1989 hit movie Field of Dreams wherein Kevin Costner plays an Iowa corn farmer, hearing voices to “build it and he will come,” builds a baseball diamond and the Chicago Black Sox come to play on the field. This is then followed by thousands of cars appearing out of nowhere to watch as the movie comes to a close. Too often, I have experienced almost the same mentality with clients who have recently started a new business. Continue reading ““If You Build It,” They Won’t Necessarily Come…1/3”
“If You Build It,” They Won’t Necessarily Come…2/3
Now that your website is up, you can now turn to putting together some marketing materials. Using your logo, set up and print business cards with your website, e-mail and other contact information on them. You’ll also need to set up letterhead, but more and more businesses are using Word documents and color laser printers to print letters as needed. Continue reading ““If You Build It,” They Won’t Necessarily Come…2/3”
“If You Build It,” They Won’t Necessarily Come…3/3
You are doing everything low cost that you are supposed to do. However, it may not be enough. It may be time to start advertising. For all forms of advertising, it is helpful to ask these questions when developing an advertising campaign: Continue reading ““If You Build It,” They Won’t Necessarily Come…3/3”
Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails
At the Public Relations and Marketing Group, we pride ourselves in providing integrated services to our clients. With this in mind, I wanted to share with you how we have been doing this through content creation, Web advertising, landing pages and email marketing to develop and nurture leads for clients leading to new business. While these techniques are highly applicable to any professional service organization, they are adaptable to just about every business. Continue reading “Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails”
Unique Opportunity in Mall Food Courts
Look Media is promoting a new campaign to get your message in front of diners at mall food courts, nationwide. You can now have your ad created as a table-top, edge-to-edge sticker to be plastered on every table in the food courts of your local malls and shopping centers Continue reading “Unique Opportunity in Mall Food Courts”
Long Island Souvenir
Geared toward tourists and travelers, the Long Island Souvenir will serve as a high-end resource guide to Long Island visitors, staying at Suffolk hotels. The Souvenir is in the process of obtaining contracts from hotels and bed & breakfasts across the county that will allow their guide to be placed in every room in these establishments. Vacationers are ready and willing to spend money, even in tough times. The Souvenir will provide original content about local towns and points of interest, as well as ads and reviews for advertisers. Continue reading “Long Island Souvenir”
NFL Football Advertising on FiOS
Advertising during NFL Football games on FiOS is an excellent way to leverage your advertising dollars in these highly rated programs. New York DMA (approximately 400,000 households) at $600 per 30 second commercial for ESPN and $300 for the NFL network. Long Island only at $300 per spot for ESPN and $150 for NFL network. Packages also available for i networks. Cable ads on these games often sell-out and the prices rise as the season progresses, especially for Jets/Giants games. See schedule: Continue reading “NFL Football Advertising on FiOS”
Bus Shelter Outdoor Advertising Avails throughout Nassau/Suffolk Counties
There are several hundred outdoor advertising avails using bus shelters throughout Nassau and Suffolk Counties, including: Continue reading “Bus Shelter Outdoor Advertising Avails throughout Nassau/Suffolk Counties”