Annual County Medical Society Executive Directors’ Conference

The Medical Society of the State of New York will be hosting its 24th Annual Conference September 22-24. there are exhibitor and sponsor opportunities available to companies interested in “exposing themselves to the ‘gatekeepers’ of the physicians in their region.” opportunities include ads in the program, tables at the conference and your company’s logo on pre-event memos and thank-you cards. Continue reading “Annual County Medical Society Executive Directors’ Conference”

New FTC Guidelines For Endorsements and Testimonials In Advertising

As media has evolved, so has advertising. In recent years, the rise of social media and the Internet has created new mediums or channels for reaching consumers, leading to new forms of advertising and marketing. Continue reading “New FTC Guidelines For Endorsements and Testimonials In Advertising”

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