Tag: advertising

Advertising Spotlight: Springtime Advertising Packages

The snow has begun to melt and springtime is now upon us. As the weather warms up, there are a few seasonal advertising packages available to help your business’s marketing efforts. News 12 Long Island and La Fiesta 98.5 FM are both offering distinctly different advertising opportunities to help you reach your target audience. Take advantage of these springtime advertising opportunities and enhance the marketing reach for your business. Continue reading “Advertising Spotlight: Springtime Advertising Packages”

Target Local Customers with Facebook for Business

Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”

Advertising Spotlight: Holiday Greeting 2014

The holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year, the packages offered feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These brief holiday advertising spotlights can help your business connect with local viewers, build goodwill and increase your brand’s recognition.  The holiday greetings will run between December 1st and December 28th. Continue reading “Advertising Spotlight: Holiday Greeting 2014”

Start Planning Your Holiday Marketing

The most prosperous time of year is approaching: the fourth financial quarter and the holiday season. How can your business capitalize from the holiday rush? Start planning your holiday marketing efforts now! Use your business’ social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan. Continue reading “Start Planning Your Holiday Marketing”

Advertising Spotlight: 2014 MLB Playoffs Package

September is here, meaning the Major League Baseball regular season will soon be coming to an end. The MLB postseason is set to begin September 30th with the Wild Card Playoff games that determine which wild card teams will advance to the Division Series in both the American and National Leagues.  This year, a new team will be crowned the World Series champion as last year’s victor, the Boston Red Sox, will not be in the postseason.  While the playoff field is not set yet, some of the frontrunners in the American League are the Los Angeles Angels of Anaheim, led by Mike Trout; the Baltimore Orioles, featuring Adam Jones; and the Oakland Athletics, with Josh Donaldson. From the National League, the Washington Nationals, featuring Stephen Strasburg; the Los Angeles Dodgers, including Yasiel Puig; and the St. Louis Cardinals, with Adam Wainwright are among the teams that hope to claim the title. Continue reading “Advertising Spotlight: 2014 MLB Playoffs Package”

Advertising Spotlight: NFL Football

NFL football, the most popular sport in the United States, is set to begin in just a few short months. The 2014 NFL season will begin with preseason games starting on August 3rd and will kick off the regular season on September 4th. The Seattle Seahawks will try to become the first team since the New England Patriots in 2004 and 2005 to win back-to-back Super Bowl titles. Among the 31 teams who will try to prevent them from doing so are the local New York Giants and New York Jets. The Giants will look to make up for a disappointing season in which they finished 7-9, their first losing season since 2004. The Jets are in a rebuilding phase and were not expected to do well last season, but finished an impressive 8-8, a mark in which they will look to build upon this year.

The NFL typically receives higher ratings than any other sport in the United States, and with two local teams, the New York area is as passionate about the sport as anywhere in the country. Local businesses will have the opportunity to connect with the large viewing audience through television advertising spots from Cablevision. Continue reading “Advertising Spotlight: NFL Football”

New York Advertising Spotlight: Rangers in the Stanley Cup Finals

For the first time since winning the Stanley Cup in 1994, the New York Rangers are headed back to the Stanley Cup Finals. The Rangers defeated the Montreal Canadiens in six games to win the Eastern Conference Finals, and now await the winner of the Western Conference Finals between the Chicago Blackhawks and Los Angeles Kings. The Rangers are led by the likes of Vezina Trophy-winning goaltender Henrik Lundqvist and Martin St. Louis, last year’s leading point scorer in the NHL. These proven stars, with help from emerging leaders such as Derick Brassard, are close to taking the Rangers to the pinnacle of hockey. This opportunity does not come around often and will gather a large viewing audience in the New York area. Continue reading “New York Advertising Spotlight: Rangers in the Stanley Cup Finals”

Advertising Spotlight: Advertise During the 2014 FIFA World Cup

June 12th marks the start of one of the most unique and popular sporting events in the world: the 2014 FIFA World Cup. Thirty-two different teams from six continents will compete for the prestigious distinction of being the World Cup champion. Among the notable teams are the United States, defending champion Spain, and host country Brazil. The month-long tournament will feature the brightest stars of the game, including Lionel Messi (Argentina), Cristiano Ronaldo (Portugal), and Franck Ribery (France). The roster for the United States features World Cup veterans such as goalkeeper Tim Howard and midfielder Clint Dempsey. The World Cup has been steadily growing in popularity in the United States and is sure to attract a large and diverse audience in New York and on Long Island. Businesses will have the opportunity to capitalize on the excitement with television advertising spots from Cablevision and Verizon FiOS. Continue reading “Advertising Spotlight: Advertise During the 2014 FIFA World Cup”

Facebook Improves Advertising Options by Adding Behavior-Based Targeting

Facebook recently overhauled its advertising system, making it easier for advertisers to target specific audiences. When using Facebook Ads, advertisers will now see many different options in the “Audience” section, which can be used to narrow down the Facebook users who will be shown their advertisement. Most of these options, such as Location and Interests, were already available in Facebook’s old targeting system. However, Facebook has unveiled a Behaviors option, which offers advertisers the opportunity to improve campaigns directed at general or narrow target audiences. Behaviors are broken down into eight different categories, with each containing numerous subcategories.

Continue reading “Facebook Improves Advertising Options by Adding Behavior-Based Targeting”

The Better Method: Direct Mail or Email Marketing?

Over the past few years, the popularity of Internet-based advertising has increased tremendously. One of the most widely used methods of Internet-based advertising is through email. Email advertising offers businesses a cheap, easy way to reach out to a large number of potential or current clients. Its advantages have led to a decline in direct mail advertising, the more traditional system of sending tangible advertisements to consumers. Despite the lower costs associated with email advertising, does it bring in a higher return on your investment? Continue reading “The Better Method: Direct Mail or Email Marketing?”

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