Spring training is already underway, which means the 2014 Major League Baseball season is almost upon us. The New York Metropolitan area boasts two teams with fan bases among the league’s largest. The New York Yankees and New York Mets both have captivating story lines that are sure to attract millions of viewers throughout the season. The Yankees have a cast of newcomers who hope to get team captain Derek Jeter one last championship ring in his final season of play. The Mets hope rising homegrown stars, such as Zack Wheeler, will combine with established veterans, such as David Wright and Curtis Granderson, to get the team back into the postseason for the first time since 2006. The baseball season is a long one, which provides businesses with ample opportunity to reach large audiences with their advertisements. Continue reading “Advertising Spotlight: Yankees and Mets Baseball”
Tag: advertising
Advertising Spotlight: It’s March Madness!
As winter comes to an end, sports fans know that the NCAA Men’s Division I Basketball Championship, commonly known as March Madness, is approaching. Starting Tuesday, March 18, sixty-eight of the best college basketball teams from around the country will compete in a fast-paced single-elimination tournament for the chance to be crowned national champions. The buzz surrounding March Madness creates one of the biggest sporting spectacles of the year, garnering much attention from the media, fans, and many notable celebrities. Millions of viewers will be tuning in during the three-week tournament, which wraps up on Monday, April 7, giving businesses the opportunity to reach large audiences with their advertisements. Continue reading “Advertising Spotlight: It’s March Madness!”
Twitter Ads
As the world’s most popular micro-blogging website, Twitter has become an increasingly important tool for businesses to promote their products and services through word-of-mouth marketing and generate buzz about their brand. While businesses have used tweets, links, and hashtags since Twitter’s inception to engage with existing and potential customers, Twitter recently expanded businesses’ ability to advertise through Twitter Ads. Continue reading “Twitter Ads”
Spotlight on Advertising: Advertise in LIBN!
On July 19, Long Island Business News will dedicate its Corporate Profiles advertising section to law firms on Long Island. LIBN is a weekly publication, and it features local law firms once a year. This is a great opportunity for your firm to not only gain exposure to the community, but also to share the firm’s history. With a Corporate Profile, you can introduce your team and your clients, describe your areas of expertise, and share your firm’s journey, whether you’ve been practicing for two years or twenty. LIBN is Long Island’s premier publication for local businesses and will present you to thousands of potential clients as one of the area’s leading firms. Continue reading “Spotlight on Advertising: Advertise in LIBN!”
Spotlight on Advertising: Google Ads Now Include Pictures
If you are not already familiar with Google AdWords please read our Beginner’s Guide to Google AdWords to better understand the topic.
On Wednesday June 5th, Google announced that it will begin to allow advertisers to add photos and pictures to AdWords campaigns. The standard format, as viewed above, allows advertisers to target individuals who are already searching for specific products or services, and the ability to add a photo will only increase the effectiveness of these ads. Continue reading “Spotlight on Advertising: Google Ads Now Include Pictures”
Advertise During the 75th Annual NCAA March Madness Tournament
March Madness is almost here again! This year marks the 75th anniversary of the NCAA March Madness Division I men’s basketball championship, and now your business can advertise during these intense games. CBS is continuing to share coverage of the tournament with Turner Networks. Games will air on TBS, TNT, TruTV and CBS beginning on March 19th. Advertising during March Madness is a great way to reach men between the ages of 25 and 54. Continue reading “Advertise During the 75th Annual NCAA March Madness Tournament”
Advertise in the All-New Long Island Press!
The Long Island Press, one of Long Island’s largest weekly newspapers, has just been redesigned. The paper will now be a monthly publication with all-new features and stories. The Long Island Press will be available in over 2,000 retail locations across Long Island and will also be delivered directly to 20,000 homes in Nassau and Suffolk with the Daily News weekend edition for a total distribution of over 100,000 papers each month.
Continue reading “Advertise in the All-New Long Island Press!”
WBAB End-of-the-Year Sale
The year is coming to an end, but there’s still time to get in some last-minute advertising for your business! WBAB is clearing out its inventory and has some special rates on 30-second spots through the end of this quarter. They are offering 35 spots per week, distributed between 5 a.m. and midnight, Monday through Friday, for $1,575. Commercials can begin airing as early as December 21st and can run through January 5th. Continue reading “WBAB End-of-the-Year Sale”
Sponsor the My Country 96.1 Ticket Blitz
My Country 96.1 is a country music radio station based in Ronkonkoma. The station is hosting its 2nd Annual Holiday Show on December 4th, 2012 at The Emporium in Patchogue and will be giving away tickets for the event. As a Ticket Blitz sponsor, your business will be the location for listeners to pick up tickets. In addition, you will receive 50 pre-recorded mentions during the week of your blitz, 75 live mentions during the week of your blitz, and a two-hour appearance by the My Country promotion team at your business. My Country will announce your business as the location for a ticket blitz, and winners will be chosen every five minutes. These tickets will not be sold anywhere, and the only way someone can get a ticket is by picking them up at a Ticket Blitz location. Continue reading “Sponsor the My Country 96.1 Ticket Blitz”
Advertise with WBAB during Led Zeppelin Day
On November 19, radio station WBAB is hosting “Led Zeppelin Day” to coincide with the release of the newest live Led Zeppelin CD titled “Celebration Day.” WBAB will be playing the music of Led Zeppelin from 9 a.m. until midnight, and will also play the new album in its entirety starting at 10 p.m. This special event will be promoted by WBAB and your business could be featured in these promotions! Continue reading “Advertise with WBAB during Led Zeppelin Day”