More than ever before, businesses and marketers are turning to a marketing approach that, unlike traditional brand and direct marketing strategies, encourages consumers to regularly interact and participate with a business. Engagement marketing is based on the idea that consumers should be active participants in the business and its marketing strategies. From social media to email campaigns, the Web has provided multiple venues for marketers to engage their audiences with valuable content, two-way conversations, multimedia and lead-generating calls to action. Continue reading “How to Build Your Business with Engagement Marketing”
Tag: blogging tips
(Social Media) Timing is Everything: When to Blog, Tweet and More
The popular link-shortening service Bitly recently released a study determining the best times to post on various social networking services, based on their real-time link tracking data. They based this study on click-through rates, virality of posts and sharing rates that occurred at different times of the day (Eastern Time) and different days of the week. As this study supports, the time or day that you post something can have a significant impact on who views it, how much it gets shared and how many times it gets viewed. This article will provide readers with a guide of the best times to post on Facebook, Twitter, Tumblr and blogs. Continue reading “(Social Media) Timing is Everything: When to Blog, Tweet and More”