Many of us remember the 1989 hit movie Field of Dreams wherein Kevin Costner plays an Iowa corn farmer, hearing voices to “build it and he will come,” builds a baseball diamond and the Chicago Black Sox come to play on the field. This is then followed by thousands of cars appearing out of nowhere to watch as the movie comes to a close. Too often, I have experienced almost the same mentality with clients who have recently started a new business. Continue reading ““If You Build It,” They Won’t Necessarily Come…1/3”
Tag: brand
Making The Most Of Your Facebook Page
Every business today needs to take its message where its customers are. Facebook, one of the largest social media networks with over 350 million active users, has grown beyond its role in personal networking and emerged as a powerful marketing tool for businesses. Facebook “fan” pages are now an essential branding tool for all organizations, helping businesses or non-profit organizations of all sizes interact and engage directly with customers or the community in a way that’s least interruptive. Continue reading “Making The Most Of Your Facebook Page”
How Small Businesses Can Tap Into Social Media
Search for “Will It Blend” on Google and the top result will throw up Blendtec, a Utah-based company that manufactures a $399 heavy-duty blender. George Wright, Blendtec’s marketing director, conceived the idea of creating a video series where the company’s founder attempts to blend various unusual items (a hockey stick, cubic zirconia and even an Apple iPhone) to demonstrate the sheer power of the blender. The videos, which cost a few hundred dollars, were posted on free social media sites like YouTube and Digg, generating six million downloads and 10,000 comments in just a week. Following the first few videos, sales at Blendtec went up by 20 percent, followed by appearances on national television shows. Continue reading “How Small Businesses Can Tap Into Social Media”