What’s the most important part of public relations? You might think that the answer is in the word “public”—in other words, how wide an audience you can reach with information about your organization. Continue reading “Trust: The Key to PR’s Success or Failure”
Tag: brand loyalty
Community Welcome Packets Greet New Homeowners
John recently moved to a new home with his family. One of the first pieces of mail he received was a Welcome Packet from Community Survey, a corporate outfit with a local franchise in Smithtown. The packet included coupons and gift certificates from a host of local retailers and service providers, as well as a welcome message from Community Survey. Continue reading “Community Welcome Packets Greet New Homeowners”
Whose Brand Is It Anyway? A brand is defined by its customers
Imagine this scenario: Your company decides to rebrand its logo by changing its font. No big deal, right?
Wrong. Or at least not if you are IKEA. Last week, a Swedish resident was reading an IKEA print advertisement in a local newspaper when he noticed the IKEA typeface looked different. He sent out a message over Twitter and learned from IKEA’s advertising agency that IKEA had recently adopted a new font. As Time magazine reported in its recent article, very soon customers from Tokyo to Dublin to Melbourne were tweeting about how they thought the new font was “just plain ugly” and how disgusted they were with the font change. The IKEA font issue soon became a trending topic on Twitter, with fans across the globe talking about it, drawing even more tweets than Senator Edward Kennedy. Continue reading “Whose Brand Is It Anyway? A brand is defined by its customers”