If you are starting a new business or organization, you realize that developing your web site is one of your top priorities. In today’s online world, those organizations that do not have a web site, just don’t seem like legitimate businesses or ones that prospective buyers, clients or supporters have confidence to do business with. Increasingly, as traditional marketing approaches become less effective, perhaps led by the phone book, it has never been more important to concentrate your marketing efforts in your web site and to effectively implement an online communications strategy to build your business. Continue reading “A Practical Guide to Developing Effective Web Sites: Part I”