More than ever before, we live in an age of lightning-fast exchanges of news and a seemingly endless stream of information at our fingertips. While traditional public relations techniques are still important, being able to adapt to recent Web and social media trends is essential for success in this industry. The ability to create content, build relationships and convey information is as important as ever, but there are a variety of new, digital methods to doing this. This article will provide you with an overview of five important skills that every public relations professional should have, including creating content for online sources, proactive monitoring, visual communications, adaptation and consistency. Continue reading “5 Web Skills Every Public Relations Professional Should Have”
Tag: business
Advertising Spotlight on Milieu: Long Island Press’ New Bimonthly Supplement for Women
In March, the Long Island Press published its new women’s supplement, Milieu, for the first time. It was well-received by women between the ages of 30 and 55 across Nassau and Suffolk Counties. This month, 80,000 copies of Milieu will be distributed as a pullout in the Press. Milieu will be distributed to more than 2,100 Long Island locations (including 4,000 copies handed out at Penn Station to homebound commuters, 10,000 home-delivered in Nassau and 5,000 mailed to female-targeted locations). Continue reading “Advertising Spotlight on Milieu: Long Island Press’ New Bimonthly Supplement for Women”
Advertising Spotlight: Knicks Playoffs Packages
This weekend may have been the start of the New York Knicks’ playoff season, but it is not too late to get in on the action! Cablevision is still offering a few discounted packages to advertisers that are looking to capitalize on the excitement of the Knicks playoffs. Continue reading “Advertising Spotlight: Knicks Playoffs Packages”
Top Five LinkedIn Mistakes to Avoid
LinkedIn is the world’s largest business-oriented service and allows users to network and keep in touch with business contacts and potential clients. When used properly, LinkedIn can help members build stronger personal relationships to facilitate more direct contact and business opportunities. This article will explain several common mistakes that can impact the effectiveness of your LinkedIn marketing strategy. Those who are new to LinkedIn can first read our article, “Making the Right Connections with LinkedIn.” Continue reading “Top Five LinkedIn Mistakes to Avoid”
Advertise with The Gazette this Spring
With Mother’s Day around the corner and spring in full bloom, Long Island businesses may benefit from advertising with The Gazette’s May issue. The Gazette features community events, children’s happenings and local news surrounding individual towns on Long Island. This free publication is dedicated to providing residents with a community-oriented and localized view of the news. Continue reading “Advertise with The Gazette this Spring”
5 Blogging Mistakes and How to Fix Them
Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your business. If the answer is no, you may be committing one of the following blogging sins. This article will provide an overview of five common mistakes businesses make when blogging, including not understanding their target audience, not providing any contact information, inconsistent updating, bad writing and not including multimedia. Continue reading “5 Blogging Mistakes and How to Fix Them”
Advertising Spotlight: New Products from All Island Media
All Island Media publishes the Pennysaver/Town Crier in many regions across Long Island. They have recently launched a number of new inserts that can be added to the weekly free paper to communicate your company’s message more effectively. All inserts can be distributed by zip code and are charged by every 1,000 households (cpm). Below are three of the inserts most worthy of your attention: Continue reading “Advertising Spotlight: New Products from All Island Media”
How to Engage Journalists Using Social Media
A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active. Continue reading “How to Engage Journalists Using Social Media”
Start the Summer With Outdoor Advertising
As the weather improves and the school year comes to an end, people move outside. If you want them to see your message, you need your ad campaign to move outside with them. Outdoor advertising presents a message to the viewer that they cannot opt out of. They cannot turn off a billboard, or turn the page on a bus ad. Continue reading “Start the Summer With Outdoor Advertising”
Social Media Publishing 101
Social publishing programs are essential for managing a business’ social media presence, especially for those who maintain multiple accounts. The primary function of these programs is to allow users to organize and schedule posts in advance on Twitter, Facebook and LinkedIn. By using these programs to schedule posts and space out your content, businesses can ensure that they have a consistent presence on social media. This article will provide an overview of the three major social media publishing platforms: HootSuite,TweetDeck and Social Oomph. Continue reading “Social Media Publishing 101”