A strong e-newsletter is an essential component of any successful business’ marketing strategy. No matter what type of organization or industry you belong to, e-newsletters are a crucial form of communication between your business and past and prospective customers. With the immense popularity and convenience of smart phones, iPads and other electronic devices, email marketing plays a critical role in maintaining contact with customers and clients. Maintaining a consistent e-newsletter program will prove to be a very important marketing asset for your company. Continue reading “Why Your Business Needs an E-newsletter”