Brand management is all about genuine audience engagement and its consequential consumer action—whether that is good or bad all depends on the reflexes and wit of a given brand’s communications team. When things go south, marketing professionals protect a brand’s reputation. So what is it that mar-com people know that companies don’t? Continue reading “Marketing and Communications: A Crucial Part of Brand Management”
Tag: enewsletters
6 Ways to Improve Your Email Marketing Campaigns
Email marketing (newsletters and promotions) is one of the most powerful and cost effective marketing tools for small to mid-sized businesses. It provides a good segue to convert leads into sales, and they can be completely customized to strengthen your brand. Here are six ways to maximize your email marketing success: Continue reading “6 Ways to Improve Your Email Marketing Campaigns”
Web Ads, E-newsletters, and Takeover Emails
With the continued rise in the value of social media and the resulting ability to hyper-target ads, many publications have now realized the gold mine on which they are sitting. Continue reading “Web Ads, E-newsletters, and Takeover Emails”