On Friday, Facebook went public in a highly anticipated initial public offering (IPO) that valued the company at more than $100 billion. Although the initial price of stock cost $38 a share, Facebook stock plunged to $34.26 as of Monday afternoon, which is 10 percent below IPO price. Up against a falling stock market, many investors are questioning whether Facebook will be able to attract enough advertising revenue to justify this huge public offering.

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