By now, most businesses have realized the importance of using the social media giants Facebook and Twitter to better market themselves and connect with their audiences. However, even if your business is actively using these social networks, you may not be getting the most out of your efforts. To truly measure ROI and effectiveness of your social media marketing, it’s essential for businesses to implement a monitoring program. By keeping track of your progress, it will be easier to see what is working for your business in regards to social media, and what needs to be changed. Continue reading “How to Monitor Facebook and Twitter Success”