Due to issues with privacy and security, Google+ is shutting down in April of 2019.
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
The most prosperous time of year is approaching: the fourth financial quarter and the holiday season. How can your business capitalize from the holiday rush? Start planning your holiday marketing efforts now! Use your business’ social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan. Continue reading “Start Planning Your Holiday Marketing”
In today’s digital world, search engines such as Google, Bing and Yahoo! have become powerful tools that play a large role in the success or failure of many companies. Ranking high in search engine results can help a business gain market share and strengthen their brand. When a business appears on the first page of search results for key terms, whether the consumer is actively searching for the business or not, it can directly result in leads and sales. The consumer will start to identify with the brand and build perceptions of the company just by seeing them at the top of the page. Having low results in search engine queries can hurt your business as much as good results can help. No matter the circumstances, all businesses should be on the first page for a certain term, such as their company or CEO’s name. Continue reading “Nine SEO Metrics and Terms that You Need to Understand”
For businesses and agencies that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to each site to make posts, Hootsuite allows users to manage all of their social media accounts from a central location with either a free or Pro account (paid). Here are our top five benefits of managing social media accounts with Hootsuite. Continue reading “Top Five Reasons to Sign Up for Hootsuite”
Marketing is essential for the growth of any business. Even if you offer a top-notch product or service, without sufficient exposure, potential customers may never be aware of what your business has to offer. Unfortunately, many small businesses do not have a large budget to spend on comprehensive marketing campaigns. Costly forms of marketing can be very effective in attracting new customers, but if the budget isn’t there, businesses can take advantage of alternative methods. Fortunately, there are many ways to attract new customers without breaking the bank. Here are some tips on where you should be spending your money when dealing with a tight marketing budget. Continue reading “Where Should a Small Business Spend its Marketing Money”
Google+ and your business
Businesses tend to think about Google+ as just another social network, similar to Facebook or Twitter. While this is basically true, Google+’s influence extends beyond social networking, and ignoring its presence can cause your business to fall behind.
So what exactly makes Google+ so valuable to businesses? Continue reading “Why Businesses Need to be on Google+”
With over 343 million users, Google+ is rapidly changing the landscape of social media, web searching and search engine optimization (SEO). As Google continues to dominate the search engine market, Google+ profiles personalize search results through authorship and social searching techniques. By understanding how Google+ affects web searching through tools such as rel= “author” and Search plus Your World, you can use Google+ to become a leader in your industry and maximize your website’s potential. Continue reading “Using Google+ to Maximize Web Searching”
If you are not already familiar with Google AdWords please read our Beginner’s Guide to Google AdWords to better understand the topic.
On Wednesday June 5th, Google announced that it will begin to allow advertisers to add photos and pictures to AdWords campaigns. The standard format, as viewed above, allows advertisers to target individuals who are already searching for specific products or services, and the ability to add a photo will only increase the effectiveness of these ads. Continue reading “Spotlight on Advertising: Google Ads Now Include Pictures”
Google AdWords is so unique and beloved by marketers because it gives businesses the ability to advertise to an audience that is already interested in the products or services they offer. Using Google AdWords, you are put in complete control of how much you want to spend, when you want your ads to appear and where you want them to appear. Through its various components and special features, Google AdWords allows you to better target potential customers and clients without wasting money in the process. Continue reading “An In-Depth Look into Google AdWords”
After months of anticipation, Google has finally launched Google Plus Page for Business. Up until last week, Google+ has focused on connecting individual people. However, as of Monday, November 7, Google+ Pages are available worldwide for businesses, global brands, sports teams and celebrities. Continue reading “Google+ Opens its Doors to Businesses”
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