YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram. Continue reading “YouTube’s Popularity Can Help Your Business”
Tag: internet
“The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery
Where do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the findings reveal a significant demographic shift over the past few years. Continue reading ““The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery”
How to Engage Journalists Using Social Media
A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active. Continue reading “How to Engage Journalists Using Social Media”
How to Choose the Right Keywords
When it comes to search engine optimization (SEO), keywords are extremely important. Keywords are the words or short phrases that Internet users type into a search engine when looking for a website, business, service or product. In regards to SEO, search engines use keywords when analyzing and prioritizing websites. By including strong keywords in the content of your website, the meta tags, ALT tags, your domain name and each individual page name, your search engine rankings will dramatically improve. Apart from SEO purposes, keywords should also be used in blog entries and your Web advertising campaigns. This article will explain how to choose keywords that will boost your business’ online visibility and bring you higher conversion rates. Continue reading “How to Choose the Right Keywords”
10 Ways to Generate Leads Online
The Internet offers countless opportunities for building your professional network and generating leads for your business. Especially for those on a tight budget, it’s important to focus on making the most of lead generation tools and techniques that are readily available on the Web. This article will provide you with ten simple ways you can generate leads online for your business. Continue reading “10 Ways to Generate Leads Online”
Google+’s Advanced Technology Addresses Facebook’s Shortcomings
Google recently launched Google+, a new social media giant that has taken the Internet by storm. Although it is still in its field-testing phase and by invitation only, Google+ has reached 10 million users in just 16 days, from June 28 to July 14. This remarkable feat took Twitter a total of 780 days and Facebook 852 days to accomplish. According to the latest official estimate on July 18, Google+ now has over 18 million users. Continue reading “Google+’s Advanced Technology Addresses Facebook’s Shortcomings”
Why Quality Content Reigns Supreme
It has never been more important to create and implement a comprehensive strategy to develop and deploy valuable content as a foundation for your marketing efforts. The quality of your content is what influences your audience’s decision on whether or not to invest their time into viewing your website, articles or advertisements. Continue reading “Why Quality Content Reigns Supreme”
Getting Started with Reputation Management
Negative publicity on the Internet can cost your business in both revenue and customers. While blogs and social media have transformed the way businesses communicate with the public, it’s also easier than ever for people to post negative, false or scandalous claims about businesses in a public media outlet. Continue reading “Getting Started with Reputation Management”
Secrets to Twitter Marketing
Twitter has quickly become the most powerful microblogging tool on the Web and has gained a reputation for breaking news and providing information to millions of users worldwide. Businesses have discovered the immense exposure and resources that Twitter has to offer. Continue reading “Secrets to Twitter Marketing”