A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active. Continue reading “How to Engage Journalists Using Social Media”