In today’s digital world, search engines such as Google, Bing and Yahoo! have become powerful tools that play a large role in the success or failure of many companies. Ranking high in search engine results can help a business gain market share and strengthen their brand. When a business appears on the first page of search results for key terms, whether the consumer is actively searching for the business or not, it can directly result in leads and sales. The consumer will start to identify with the brand and build perceptions of the company just by seeing them at the top of the page. Having low results in search engine queries can hurt your business as much as good results can help. No matter the circumstances, all businesses should be on the first page for a certain term, such as their company or CEO’s name. Continue reading “Nine SEO Metrics and Terms that You Need to Understand”
Tag: keywords
10 Things YOUR website NEEDS to be successful
The internet is now the main way for businesses to gain exposure. It’s an easy and fast way to get found, communicate with clients and bring in new business. This is your first impression- make it count!
When developing or maintaining a website, there are quite a few factors to consider since websites can easily help or harm a brand. What should the site include? How can I maximize the return on my investment? These are all questions that can be answered by considering a few important factors that you must consider to gain traffic and build your reputation. Continue reading “10 Things YOUR website NEEDS to be successful”
How to Choose the Right Keywords
When it comes to search engine optimization (SEO), keywords are extremely important. Keywords are the words or short phrases that Internet users type into a search engine when looking for a website, business, service or product. In regards to SEO, search engines use keywords when analyzing and prioritizing websites. By including strong keywords in the content of your website, the meta tags, ALT tags, your domain name and each individual page name, your search engine rankings will dramatically improve. Apart from SEO purposes, keywords should also be used in blog entries and your Web advertising campaigns. This article will explain how to choose keywords that will boost your business’ online visibility and bring you higher conversion rates. Continue reading “How to Choose the Right Keywords”
What You Need to Know About SEO
Search engine optimization (SEO) is absolutely critical to modern marketing. With millions of new Web pages flooding the Internet every day, search engines are forced to sift through the clutter and develop a ranking system to prioritize websites. In the most basic sense, SEO is everything that helps your business get ranked higher and receive optimal exposure from these search engines. This is so important because your position on organic search engine results correlates with the number of leads generated by your website. For those who are new to SEO, this article will explain the most important factors that affect these rankings. Continue reading “What You Need to Know About SEO”
On-Page Optimization and Keywords
Learn more about on-page optimization and keywords by reading this blog post. We will cover working with domains, programming for SEO, and how to display your content on your website. Continue reading “On-Page Optimization and Keywords”
Navigating Google Analytics
Google Analytics is a powerful Knowledge Management System and Geographic Information System. It gives everyone with access to the Internet the capability of understanding how the world views, manipulates, and navigates their website using the latest data mining technologies. Its ideal availability makes it one of the top analytical information systems used by small businesses. Continue reading “Navigating Google Analytics”