Growing your presence on social media can be tricky, especially if you are just starting out. Here are some tips on how you can make minimal changes to your social media platform, and quickly receive an increased number of followers. Continue reading “5 Quick Tips to Grow Your Followers on Social Media”
Tag: LinkedIn
Top Five Reasons to Sign Up for Hootsuite
For businesses and agencies that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to each site to make posts, Hootsuite allows users to manage all of their social media accounts from a central location with either a free or Pro account (paid). Here are our top five benefits of managing social media accounts with Hootsuite. Continue reading “Top Five Reasons to Sign Up for Hootsuite”
Where Should a Small Business Spend its Marketing Money
Marketing is essential for the growth of any business. Even if you offer a top-notch product or service, without sufficient exposure, potential customers may never be aware of what your business has to offer. Unfortunately, many small businesses do not have a large budget to spend on comprehensive marketing campaigns. Costly forms of marketing can be very effective in attracting new customers, but if the budget isn’t there, businesses can take advantage of alternative methods. Fortunately, there are many ways to attract new customers without breaking the bank. Here are some tips on where you should be spending your money when dealing with a tight marketing budget. Continue reading “Where Should a Small Business Spend its Marketing Money”
Top Five LinkedIn Mistakes to Avoid
LinkedIn is the world’s largest business-oriented service and allows users to network and keep in touch with business contacts and potential clients. When used properly, LinkedIn can help members build stronger personal relationships to facilitate more direct contact and business opportunities. This article will explain several common mistakes that can impact the effectiveness of your LinkedIn marketing strategy. Those who are new to LinkedIn can first read our article, “Making the Right Connections with LinkedIn.” Continue reading “Top Five LinkedIn Mistakes to Avoid”
How to Engage Journalists Using Social Media
A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active. Continue reading “How to Engage Journalists Using Social Media”
Social Media Publishing 101
Social publishing programs are essential for managing a business’ social media presence, especially for those who maintain multiple accounts. The primary function of these programs is to allow users to organize and schedule posts in advance on Twitter, Facebook and LinkedIn. By using these programs to schedule posts and space out your content, businesses can ensure that they have a consistent presence on social media. This article will provide an overview of the three major social media publishing platforms: HootSuite,TweetDeck and Social Oomph. Continue reading “Social Media Publishing 101”
Making the Right Connections with LinkedIn
Every business strives to increase profitability and remain relevant and competitive in their industry. In order to stay competitive in today’s business world, you must use some form of social media. Social media marketing and advertising techniques can help increase your revenues, communicate with customers and remain a competitive force in your field. Continue reading “Making the Right Connections with LinkedIn”
Getting Started with Social Media
Social media is a crucial marketing tool to help you make connections, rapidly build your business’ online platform and get your message out. Just about every business should be using social media in some capacity. Social media sites allow you to interact with clients, customers, competitors, critics, employees, prospects and referral sources. Continue reading “Getting Started with Social Media”
Using Social Media To Drive Your Search Engine Optimization (SEO)
Social media can be a great way to take your message directly to your target audience. Using various social media tools, you can build your online profile and reputation, create more backlinks and drive people back to your Web site. Continue reading “Using Social Media To Drive Your Search Engine Optimization (SEO)”
Are You LinkedIn?
Whether you are the CEO of a large organization or the owner of a small business start-up, you are certainly well aware of the benefits of professional networking or “knowing the right people.” Not only can it help you win new business, it can also help you stay up-to-date with the latest trends in your industry and build partnerships for exchanging knowledge and resources more effectively. Continue reading “Are You LinkedIn?”