By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading “Blogging Best Practices”
Tag: Long Island
Should You Choose a Custom Website or Template Website?
When running a business, one of the most important branding and marketing strategies is to create an informative, effective website. How can you decide if your business is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is a quick, low-cost redesign or creating your first website, a template-based website could be beneficial for your business. However, while many business owners create their own websites using templates through sites like Weebly or GoDaddy, these templates may hinder your overall marketing strategy if your company is looking for a more comprehensive set of services. Continue reading “Should You Choose a Custom Website or Template Website?”
Target Local Customers with Facebook for Business
Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”
Advertising Spotlight: Holiday Greeting 2014
The holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year, the packages offered feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These brief holiday advertising spotlights can help your business connect with local viewers, build goodwill and increase your brand’s recognition. The holiday greetings will run between December 1st and December 28th. Continue reading “Advertising Spotlight: Holiday Greeting 2014”
New York Advertising Spotlight: NBA Playoffs
The 2013-14 NBA regular season is quickly coming to a close with two local New York teams having playoff aspirations. The New York Knicks, led by Carmelo Anthony, are seeking their fourth straight playoff appearance and are currently in the middle of a heated battle for one of two remaining playoff spots in the Eastern Conference. The Brooklyn Nets are in the midst of a turnaround season and have clinched a playoff berth for the first time since the franchise moved from New Jersey in 2012. The NBA Playoffs, beginning on April 19th, will offer local businesses a great opportunity to advertise to a wide audience. Continue reading “New York Advertising Spotlight: NBA Playoffs”
The Better Method: Direct Mail or Email Marketing?
Over the past few years, the popularity of Internet-based advertising has increased tremendously. One of the most widely used methods of Internet-based advertising is through email. Email advertising offers businesses a cheap, easy way to reach out to a large number of potential or current clients. Its advantages have led to a decline in direct mail advertising, the more traditional system of sending tangible advertisements to consumers. Despite the lower costs associated with email advertising, does it bring in a higher return on your investment? Continue reading “The Better Method: Direct Mail or Email Marketing?”
Advertising Spotlight: Special Child Magazine
Special Child Magazine is a twice-annual publication with about 40,000 readers. Some of these parents have elected to have the magazine sent to their homes, while the rest are distributed in high-traffic community locations, such as therapists’ offices, pediatric offices, libraries, special-needs schools, after-school activities and non-profit agencies. The magazine features editorial content to educate and enrich families throughout Long Island. They also have a New York City edition. Continue reading “Advertising Spotlight: Special Child Magazine”
5 Web Skills Every Public Relations Professional Should Have
More than ever before, we live in an age of lightning-fast exchanges of news and a seemingly endless stream of information at our fingertips. While traditional public relations techniques are still important, being able to adapt to recent Web and social media trends is essential for success in this industry. The ability to create content, build relationships and convey information is as important as ever, but there are a variety of new, digital methods to doing this. This article will provide you with an overview of five important skills that every public relations professional should have, including creating content for online sources, proactive monitoring, visual communications, adaptation and consistency. Continue reading “5 Web Skills Every Public Relations Professional Should Have”
Top Five LinkedIn Mistakes to Avoid
LinkedIn is the world’s largest business-oriented service and allows users to network and keep in touch with business contacts and potential clients. When used properly, LinkedIn can help members build stronger personal relationships to facilitate more direct contact and business opportunities. This article will explain several common mistakes that can impact the effectiveness of your LinkedIn marketing strategy. Those who are new to LinkedIn can first read our article, “Making the Right Connections with LinkedIn.” Continue reading “Top Five LinkedIn Mistakes to Avoid”
Advertise with The Gazette this Spring
With Mother’s Day around the corner and spring in full bloom, Long Island businesses may benefit from advertising with The Gazette’s May issue. The Gazette features community events, children’s happenings and local news surrounding individual towns on Long Island. This free publication is dedicated to providing residents with a community-oriented and localized view of the news. Continue reading “Advertise with The Gazette this Spring”